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Brand Executive

Full time Keells Food Products PLC in Sales / Marketing / Business Development / Merchandising
  • no 16 Minuwangoda Road, Ja-Ela, Sri Lanka, 11350 View on Map
  • Post Date : 12th April 2021
  • Apply Before : 30th April 2021
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Job Detail

  • Career Level Executive
  • Experience Less Than 1 Year
  • Qualifications Degree Bachelor

Job Description

Keells Food Products PLC, a subsidiary of John Keells Holdings PLC, is the country’s market leader in processed meat products, and has held this position for over three decades. Our company possesses ISO 9001:2008 Quality Management System, ISO 22000:2005 Food Safety Management System, and OHSAS 18001:2007 Occupational Health & Safety Management System Certifications. The Company manufactures a range of sausages, hams and crumbed products under “Elephant House” and “Keells Krest” brands.

Job Responsibilities

  • Delivering brand growth & market share of the allocated product portfolio
  • Partner closely with the relevant stakeholders to address key issues/opportunities for the brand and to maximize growth opportunities
  • Actively lead the project management & development of new products
  • Planning & driving the brand & related extensions through marketing innovation
  • Developing & executing Integrated marketing campaigns & related brand communications
  • Responsible for the management of the allocated budget

Person Specifications

  • Bachelor’s Degree specializing in Management, Marketing or a related field
  • Professional qualification in CIM/ CIMA will be an added advantage
  • Experience in brand management and liaising with creative/media agencies
  • Knowledge in quantitative business performance analytics, campaign planning & consumer insights generation will be an added advantage

Interested candidates are encouraged to apply before the 30th April 2021.

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