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Brand Manager

Full time @CBL Group in Sales / Marketing / Business Development / Merchandising
  • Convenience Foods (Lanka) PLC, Sir John Kotelawela Mw, Dehiwala-Mount Lavinia, Sri Lanka, 10370 View on Map
  • Apply Before : 6th October 2021
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Job Detail

  • Career Level Manager
  • Experience 6 Years
  • Qualifications Associate

Job Description

JOIN A TEAM DRIVEN BY EXCELLENCE

The CBL Group is one of the largest FMCG Conglomerates operating largely in the food sector with multiple operations in Sri Lanka, Bangladesh and Myanmar. The Group has its product presence in more than 60 countries around the world.

Our portfolio includes biscuits, chocolates, cakes to textured vegetable protein, coconut products and cereal, manufactured under Munchee, Ritzbury, Tiara, Lanka Soy, Sera and Samaposha Brands, which are market leaders in their respective categories in Sri Lanka. The CBL Group consists of 11 companies in Sri Lanka and overseas, which functions as independent business units headed by CEOs.

BRAND MANAGER
CONVENIENCE FOODS (LANKA) PLC – RATMALANA

ROLE PROFILE

  • Develops and executes Marketing Plans for all allocated Brands to achieve the expected outcome
  • Works with Internal & Extremal Stakeholders to develop and execute Brand plans to deliver revenue, market share and profit targets
  • Plans, executes and monitors new product launches
  • Implements portfolio strategy in conjunction with the business strategy
  • Analyzes brands of competitors, consumer trends and shopping behaviors
  • Plans and executes all communications and media actions on all channels including online and social media
  • Manages and is accountable for the budget given for advertising and promotional activities
  • Manages the Brand development and activation programs

PERSONAL PROFILE

  • SLIM/ CIM/ CIMA or Bachelor’s Degree in Marketing or any related discipline
  • A minimum of 6 years experience managing brands in a reputed organization
  • Experience in a FMCG industry would be an added advantage
  • Ability to work in cross functional teams
  • Ability to provide creative and innovative ideas
  • Analytical skills and attention to detail
  • Strategic thinking and teamworking
  • Excellent verbal, written, communication and presentation skills

Please apply with details of 2 non related referees to careers.cf@cbllk.com

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