Job Description
Headline
Sri Lanka's Best Brand Wants You!
Position
DGM – Corporate Sales
Company
Singer (Sri Lanka) PLC
Overview
Singer (Sri Lanka) PLC operates with the vision to be the market leader in elevating and enriching lives. We are looking for a strategic and commercially driven DGM – Corporate Sales to lead our B2B and B2G business. The role will drive business development, key account growth, tenders, profitability, customer engagement, and a high-performing Corporate Sales team.
Job Profile
- Lead and execute the B2B and B2G Corporate Sales strategy.
- Develop business with corporate, government, state-owned, and institutional customers.
- Build strategic key accounts and strengthen customer retention.
- Manage tenders, projects, and institutional contracts with internal stakeholders.
- Drive profitability through sound pricing, negotiation, credit, and contract management.
- Expand Consumer Electronics and Air Conditioning business across corporate and government markets.
- Strengthen digital customer engagement, market partnerships, and team capability.
Personal Profile
- Degree in Business Administration, Marketing, Sales, Commerce, or a related field.
- Significant experience in corporate, institutional, B2B, B2G, or enterprise sales with leadership responsibility.
- Strong knowledge of business development, key account management, tendering, contracts, and commercial negotiations.
- Sound commercial acumen in pricing, profitability, credit control, and customer management.
- Excellent communication, stakeholder management, analytical, CRM, and Microsoft Office skills.
- Ability to lead teams, manage priorities, and work collaboratively across functions.
Contact
Havelock Road, Colombo | careers@singersl.com