Job Description
JOIN OUR TEAM
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MARKET RESEARCH & BRAND STRATEGY EXECUTIVE
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Apparel Brand
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Club Tex Mark (Pvt) Ltd is seeking a highly motivated and experienced Market Research & Brand Strategy Executive to conduct a comprehensive market opportunity and feasibility analysis for the launch of our new apparel brand.
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This role is ideal for a professional with strong expertise in apparel market research, consumer insights, brand strategy, and commercial planning.
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KEY RESPONSIBILITIES
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n- Conduct comprehensive apparel and fashion market research
n- Analyse consumer behaviour, fashion trends, and market opportunities
n- Perform competitor analysis covering products, pricing, positioning, and sales channels
n- Identify target customer segments and market gaps
n- Recommend product categories and pricing strategies
n- Develop brand positioning and Unique Selling Proposition (USP)
n- Evaluate retail, wholesale, online, and e-commerce opportunities
n- Prepare a practical Go-to-Market Strategy and 12-month launch roadmap
n- Identify key commercial risks, challenges, and opportunities
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REQUIRED EXPERIENCE
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n- Proven experience in apparel, fashion, retail, or consumer brand market research
n- Strong background in brand strategy and market positioning
n- Experience conducting competitor and consumer research
n- Good understanding of fashion retail and e-commerce markets
n- Ability to translate market research into practical commercial recommendations
n- Excellent analytical and professional report-writing skills
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EXPECTED DELIVERABLES
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n- Market Opportunity Analysis
n- Apparel Market and Consumer Trend Analysis
n- Competitor Benchmarking Report
n- Target Customer Segmentation
n- Market Gap Analysis
n- Product Category Recommendations
n- Pricing and Positioning Strategy
n- Brand USP Recommendations
n- Sales Channel Strategy
n- Go-to-Market Strategy
n- Key Risks and Opportunities
n- 12-Month Brand Launch and Development Roadmap
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We are looking for a Person who can provide commercially practical, data-driven recommendations, rather than only general market information or theoretical analysis.
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HOW TO APPLY
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Interested candidates, please send your proposal to ctm@clubtexmark.com with the position in the subject line:
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Application – Market Research & Brand Strategy Executive Apparel Brand