Job Description
ABOUT TIKIRI TOYS
Tikiri Toys, a brand of DSL Lanka, creates beautifully crafted, ecofriendly and safe toys for babies and toddlers. Sri Lankan craftsmanship, sustainability, ethical production and thoughtful design have made the brand trusted by families worldwide.
ROLE PURPOSE
Support the planning, execution and improvement of marketing across social media, website, email, PR, partnerships and eCommerce. Turn approved brand and campaign direction into accurate, timely activity that grows awareness, engagement, retention and sales.
KEY RESPONSIBILITIES
- Strategy & brand: Assist with marketing plans and maintain consistent brand messaging across social media, website, email, PR and partnerships.
- Campaign execution: Support product launches, seasonal promotions and influencer collaborations; coordinate briefs, assets, schedules, approvals and follow-up.
- Market insight: Research competitors, trends, consumer behaviour and buying patterns to identify gaps and improve campaigns and messaging.
- Content & social: Coordinate brand-aligned content and storytelling; monitor engagement and recommend improvements based on performance.
- PR & partnerships: Support influencer, ambassador/affiliate, PR and brand or retailer collaborations that expand reach.
- Customer retention: Support retention strategies and work with content resources to develop and execute email and SMS campaigns.
- eCommerce & Shopify: Keep product listings, descriptions, images and campaign information accurate; support minor theme updates, SEO, conversion and customer experience improvements.
- Analytics: Track awareness, engagement, traffic, conversion and campaign results using Google Analytics, Shopify Analytics, Meta Insights, TikTok Analytics and relevant tools; prepare clear reports and actions.
- Coordination: Manage assigned work and deadlines, follow up with internal teams and external partners, communicate risks early and maintain accurate progress documentation.
WHAT WE'RE LOOKING FOR
- 1+ year of experience in marketing, digital strategy or eCommerce; toy, baby, consumer-goods or lifestyle experience is preferred.
- Basic understanding of brand positioning, competitor analysis, market research, consumer behaviour and campaign planning.
- Exposure to influencer marketing, PR, partnerships or ambassador/affiliate campaigns is an advantage.
- Working familiarity with Shopify, email marketing, content marketing, SEO, organic growth, CRO and website performance tracking.
- Willingness and ability to manage Shopify product updates, content accuracy, minor theme edits and SEO best practices.
- Familiarity with Google Analytics, Shopify Analytics, Meta Insights, TikTok Analytics or similar reporting tools is an advantage.
- Strong organization and coordination skills, with the ability to support multiple campaigns and deadlines accurately.
- Good written and spoken English, with the ability to prepare clear briefs, professional emails, reports and brand-focused copy.
- Proactive, accountable and willing to learn; able to communicate delays early, follow through and work collaboratively.
- A genuine interest in toys, early childhood development, sustainability and meaningful family connection through play.
If you have the experience and passion we are looking for, we would love to hear from you.
Please send in your CV via email, clearly stating the following subject line, 'Application - Marketing Executive, Tikiri Toys,' together with the contact details of two non-related referees, to reach us within 14 days of this advertisement.
Email - careers@douglas.lk
DSL Lanka (Pvt) Ltd. | No 290/25, Sri Sangaraja Mawatha, Colombo 10
Web: www.douglasdsl.com