Job Description
WE ARE HIRING
SOCIAL MEDIA MARKETING SPECIALIST
UK-BASED COMPANY • REMOTE OPPORTUNITY
We are a UK-based EdTech company developing an advanced Learning Management System (LMS) designed to transform how students learn through AI-powered and adaptive learning technologies. Our platform provides innovative educational solutions that support students, parents and educational institutions in achieving better learning outcomes.
The Social Media Marketing Specialist will support the growth and online presence of our LMS by developing and managing digital marketing activities across key social media platforms. The role focuses on promoting the platform, increasing brand awareness, attracting and engaging new users, including students, parents and educational communities and driving user growth through effective social media strategies, creative content and data-driven marketing approaches.
KEY RESPONSIBILITIES
- Plan, create, and manage social media content across platforms such as Facebook, Instagram, LinkedIn, YouTube and TikTok.
- Utilize and collaborate with the latest AI-powered marketing tools for content creation, audience analysis, and improving social media marketing efficiency.
- Develop and execute social media marketing campaigns to promote educational products, learning resources, courses, worksheets, mock exams and LMS services.
- Create engaging digital content including captions, graphics, videos and promotional materials while maintaining brand consistency.
- Manage social media calendars, scheduling, and automation tools to improve campaign efficiency and keep content up to date.
- Analyze social media performance, monitor trends, and use insights to improve engagement, brand awareness and audience growth among students, parents and educators.
REQUIREMENTS
- Minimum 2+ years of experience in Social Media Marketing, Digital Marketing, or a related role.
- Experience managing social media accounts for brands, preferably within Education, EdTech, SaaS or online learning industries.
- Proven experience creating and executing social media campaigns across platforms such as Facebook, Instagram, LinkedIn, YouTube and TikTok.
- Experience with social media content creation, scheduling tools, automation platforms and analytics tools.
- Experience analyzing campaign performance and using data-driven insights to improve marketing outcomes.
INTERESTED IN THIS ROLE? Please send your CV to shenukasanthuran@gmail.com
REMOTE-BASED OPPORTUNITY Work from anywhere. Make an impact globally.