Job Description
GROWTH STORY
VICE PRESIDENT/ ASSISTANT VICE PRESIDENT HEAD OF RETAIL CHANNEL STRATEGY & EXECUTION (BRANCH BANKING) BRANCHES & DISTRIBUTION DEPARTMENT
You should ideally:
- possess a bachelor's degree in Banking, Business Management, Marketing, or a related discipline. A Master's Degree or professional qualification such as MBA, CIMA, ACIB, or CIM will be an added advantage
- possess a minimum of 15 years' experience in retail banking, including at least 5 years in a senior management role overseeing branch banking operations or retail product sales
- have a proven track record of driving sales performance and business growth through distributed branch networks
- possess a strong understanding of retail banking products, market dynamics, customer behavior, and industry trends
- demonstrate strong strategic, analytical, and commercial thinking capabilities
- have inspirational leadership and coaching skills with the ability to develop high-performing teams
- be an effective communicator with strong stakeholder management, negotiation, and presentation skills
- be results-oriented with a disciplined approach to execution and performance management
- possess a customer-centric mindset while upholding the highest standards of integrity and ethical conduct
You will be mainly responsible for:
- driving strategic retail sales initiatives to achieve sustainable business growth, market share expansion, and profitability targets
- setting and monitoring product-wide sales targets across the branch network to ensure consistent performance and alignment with business objectives
- building branch sales capability by developing product champions and enhancing frontline sales effectiveness
- monitoring sales pipelines, productivity indicators, and conversion metrics to identify opportunities and implement performance improvements
- providing strategic direction, business planning support, and performance oversight to regional and branch teams
- collaborating closely with product, marketing, analytics, operations, and other stakeholders to align business goals and drive sales success
- leading customer acquisition, retention, and cross-selling initiatives to enhance customer value and loyalty
- ensuring adherence to regulatory requirements, risk management standards, internal policies, and ethical sales practices
We are an equal opportunity employer, committed to promoting an inclusive and diverse environment. Recruitment to the Bank is based solely on merit and competency irrespective of other characteristics that make our employees unique. Any form of canvassing is discouraged. Correspondence will only be with the short-listed candidates.
Please apply via e-mail by sending an updated CV or a DFCC Bank application form which could be downloaded from our website to recruit@dfcbank.com with the post applied for in the subject by 31st August 2026.
Chief Human Resources Officer
DFCC Bank PLC 73/5, Galle Road, Colombo 03
We can be contacted at 0112 350000 or via www.dfcc.lk