Job Description
WE’RE HIRING
ASSISTANT SALES MANAGER
Colmanks Lanka (Pvt) Ltd is a rapidly growing FMCG organization with a strong portfolio of vinegar, instant beverages, and coconut-based products. We are seeking a proactive and detail-oriented Assistant Sales Manager to ensure smooth sales processes, accurate data management, and effective coordination that drive sales efficiency and business growth.
KEY RESPONSIBILITIES
- Assist in developing and executing sales strategies and action plans to achieve assigned sales targets.
- Support the Sales Manager in managing and motivating the sales team to maximize performance and productivity.
- Monitor daily and monthly sales performance against targets and take corrective actions where required.
- Develop and maintain strong relationships with distributors, key accounts, and trade partners.
- Support distributor management and ensure effective market coverage and product availability across the assigned territory.
- Identify new business opportunities, customers, channels, and potential markets to drive sales growth.
- Monitor market trends, competitor activities, pricing, and customer feedback to identify opportunities and risks.
- Ensure effective execution of trade promotions, sales campaigns, product launches, and merchandising activities.
- Follow up on sales collections and support the team in maintaining healthy receivables and minimizing outstanding debts.
- Prepare and analyze sales reports, forecasts, and market information and provide recommendations to management.
- Coordinate with Finance, Supply Chain, Marketing, and other relevant departments to ensure smooth execution of sales activities.
- Conduct regular market visits to monitor sales execution, distributor performance, customer relationships, and market coverage.
- Ensure compliance with company policies, sales procedures, pricing guidelines, and reporting requirements.
- Coach and guide sales representatives in achieving their individual targets and improving field-level performance.
QUALIFICATIONS & SKILLS
- Degree/Diploma in Marketing, Business Administration, or related field.
- Minimum 2–4 years’ experience in sales operations, sales support, or a similar role within the FMCG industry.
- Good command in Sinhala & English.
- Good understanding of FMCG sales processes, distributors, and market operations.
- Ability to work under pressure and meet deadlines.
- Valid driving license (mandatory).
- Strong knowledge of sales operations processes and systems.
- Proficiency in MS Excel and data management.
- Analytical and problem-solving skills.
- Strong organizational and multitasking abilities.
- Excellent communication and interpersonal skills.
- Attention to detail and accuracy.
- Teamwork and cross-functional collaboration.
- Proficiency in Microsoft Office Applications.
WHAT WE OFFER
- Competitive salary with attractive incentive scheme
- Company vehicle or travel allowance
- Mobile & communication allowances
- Medical and insurance benefits
- Career growth opportunities in a rapidly expanding company
Send Your CV to: info@colmanslanka.com
Colman’s Lanka (Pvt) Ltd, 69, Yatiyana, Bandaragama