Job Description
WE'RE HIRING!
Digital Marketing & Promotions Coordinator
Premium Auto Parts (Pvt) Ltd, a leading company in the motor spare parts trading industry, is expanding its operations and looking for a dynamic and creative individual to join our team as a “Digital Marketing & Promotions Coordinator”. The role will be responsible for managing social media platforms, creating engaging content, and supporting digital marketing and promotional activities.
Key Responsibilities
- Manage Facebook, Instagram, TikTok, LinkedIn, YouTube, and website development and maintenance.
- Create and publish engaging content, reels, videos, product photos, and promotional posts related to automotive spare parts.
- Plan and execute monthly content calendars, product promotions, and social media campaigns.
- Develop product-focused campaigns for filters, wipers, coolant, brake pads, suspension parts, engine parts, and other products.
- Manage paid advertising campaigns, including audience targeting, budget management, and performance optimization.
- Generate customer inquiries and sales leads through social media while coordinating with the Sales & Marketing team.
- Monitor competitor activities, market trends, engagement, leads, conversions, and advertising ROI.
- Prepare weekly/monthly reports, and coordinate with external creative partners when required.
The Person
- Bachelor’s Degree in Digital Marketing, Business Management, Mass Communication, or a related field.
- Minimum 2 years of relevant experience in Digital Marketing, Social Media Management, Promotions, or a similar role.
- Hands-on experience with Facebook, Instagram, TikTok, and YouTube, including the ability to independently create Reels and short-form videos.
- Good knowledge of Meta Ads, Canva, CapCut, copywriting, and basic digital marketing analytics.
- Basic knowledge of website management and development.
- Ability to develop creative, product-focused promotional campaigns, with an interest in automobiles/automotive products.
- Willingness to visit warehouses/branches, create original product content, and work with a sales-oriented mindset.
- Male candidates below 40 years preferred.
Send your resume to: corporate@premiumauto.lk