Job Description
Senior Manager Digital Marketing
Key Duties & Responsibilities
- Strategy & Scaling: Develop and execute comprehensive digital marketing plans across Paid Media, SEO, Social, and Email to drive customer acquisition and revenue growth.
- Campaign Management: Plan and manage budgets for paid advertising campaigns (Google Ads, Meta Ads Manager, LinkedIn Ads) to achieve maximum ROAS.
- Conversion Optimization: Monitor and optimize user funnels and landing pages to continuously increase website conversion rates (CRO).
- Content & Brand Voice: Oversee the content calendar, email marketing automation, and social media channels to maintain a strong, consistent brand presence.
- Analytics & Performance Tracking: Track and report on critical marketing metrics (CAC, LTV, ROI, and Traffic) using Google Analytics 4 (GA4) and present actionable insights to leadership.
- Team & Vendor Management: Lead and mentor our internal creative team while acting as the main point of contact for external agencies and marketing vendors.
Qualifications & Skills
- Experience: 3 to 5+ years of proven experience managing successful B2B or B2C digital marketing campaigns.
- Tools: Deep proficiency with GA4, Google Ads, Meta Ads Manager, and email platforms (e.g., HubSpot, Mailchimp, or Klaviyo).
- SEO/SEM Knowledge: Strong understanding of search engine optimization, keyword research tools (SEMrush/Ahrefs), and web best practices.
- Analytical Mindset: Excellent data manipulation skills with the ability to turn spreadsheets into growth strategies.
- Communication: Exceptional copywriting, verbal communication, and project management skills.
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
SEND YOUR APPLICATIONS TO
077 237 30 19
hr@avihagroup.com