Job Description
Assistant Manager - Marketing
SCU Pvt Ltd is a leading higher education institute offering globally recognised degree pathways in partnership with international universities. Established in 2001, SCU has built a strong reputation for delivering industry-relevant education and impactful learning experiences. With over 3,500+ success stories and a thriving student community of 2,500+ students, we continue to empower individuals to achieve their academic and professional goals through internationally aligned programmes.
Role Overview
We are seeking a results-driven Assistant Manager – Marketing to lead programme marketing, student enrolment, and campaign execution across assigned academic programmes. The role requires strong execution capability, leadership, and the ability to drive measurable results in a target-driven environment.
Key Responsibilities
- 1. Programme Marketing & Enrolment Management
- Lead marketing activities and support enrolment targets for assigned programmes
- Oversee inquiry generation, applications, and conversion processes
- Work closely with the enrolment team to ensure effective follow-ups
- 2. Campaign Planning & Execution
- Plan and execute intake-based marketing campaigns
- Monitor campaign performance and optimise to improve inquiries and conversions
- 3. Event Planning & Execution
- Plan and manage events such as Open Days, workshops, information sessions, and career days
- Ensure smooth coordination and execution of all marketing and outreach activities
- 4. Team & Stakeholder Coordination
- Coordinate with internal teams and external partners to execute marketing initiatives
- Work with design and media teams to deliver campaign requirements
- 5. Market Analysis & Performance Monitoring
- Conduct market and competitor analysis to identify opportunities
- Track performance of campaigns and provide actionable insights
Requirements
- Bachelor's degree in Marketing, Business, or a related field
- Minimum 4 years of experience in marketing
- Proven ability to manage campaigns and achieve targets
- Strong communication, coordination, and leadership skills
- Ability to work in a fast-paced, target-driven environment
- Strong attention to detail and organisational skills
What We Offer
- Opportunity to work in a dynamic and growing education environment
- Exposure to international education marketing
- Career growth and leadership opportunities
How to apply: Those interested in applying, please forward your detailed curriculum vitae with contact details of two non-related referees to Director Administration within 07 days from the advertisement. Please state the position you are applying for as the subject of the email.
For more information visit: www.scu.lk
Send your CV to: chintha.e@scu.lk