Job Description
ASSISTANT MANAGER BRAND COMMUNICATION & PR
Under the Dreamron Group of Companies, Dreamron College of Art & Beauty is Sri-Lankas largest beauty College network with 10 branches with accreditations from TVEC and NAITA, covering all key regions in the country that produces over 1200 professionals annually at varying qualification levels including NVQ 4.
THE JOB OVERVIEW
The Job Overview; we are looking for a strategic and creative Brand Communication & PR Assistant Manager to manage our brand reputation and public relations footprint. You will create compelling brand stories, manage digital media presence, and oversee external relationship management & communications targeted at continuous professional development & brand loyalty to the product range marketed by the Dreamron Group of Companies under 3 brands. This role will be the public face of the College of Art & Beauty.
KEY RESPONSIBILITIES
DIGITAL
- Responsible for designing, executing, and optimizing a brand's voice across all online channels. Turn data analytics into brand insights with creative storytelling to build digital campaigns that drive audience engagement, increase brand visibility, and convert leads into active students.
- Oversee organic and paid social media campaigns, managing the narrative across digital platforms like FB, Instagram, TikTok, and Meta.
- Ensure all online content is optimized with proper keyword placement, metadata, and structural headers to drive organic search traffic & monitor brand sentiments for timely strategic moves.
PUBLIC RELATIONS (VIA ALUMNI)
- Turning graduates & diploma holders - who are entering a highly independent, fast-moving beauty industry - into lifelong brand advocates of the Dreamron Group.
- Structure tiered discounts, early-bird access, and subscription models for advanced certifications to ensure graduates return to our college network rather than competitors.
- Maintain a premium, closed-network job platform connecting graduates with high-end salons, Premium wellness Centers - both locally & internationally.
- Regularly survey alumni to track their career progression, identify skill gaps, and discover what specific CPD topics they are willing to pay for next.
- Feature successful alumni across the college's social media channels, newsletters, and website to celebrate their wins, while subtly reinforcing the quality of the college's education.
JOB PRE-REQUIES
- Full or part qualification in Marketing communication or business management.
- Strong interpersonal skills to influence and drive people towards goals.
- Technical knowledge & Experience in digital marketing & brand communication.
- Project management skills.
- 2-3 years experience in a related jobs.
Please send your CV to info@dreamronbeautycollege.com
Web: www.dreamronbeautycollege.com