Job Description

ABOUT US

The Colombo Academy of Hospitality Management (CAHM) is Sri Lanka’s leading private hospitality education provider, established in partnership with William Angliss Institute (RTO No: 3045), Australia (WAI) - a global leader in hospitality, foods, events and tourism education. Located within the state-of-the-art, purpose-built training facility at SLIIT Malabe Campus, CAHM stands as WAI’s largest Delivery Centre outside Australia, offering students world-class qualifications aligned with Australian education standards.

Our programs blend rigorous academic content with practical, hands-on training, delivered by both local experts and visiting Australian lecturers, giving our graduates a global perspective and industry-ready skills. With over 2,000 alumni now working for leading hospitality brands across the world, CAHM continues to shape the future of Sri Lanka’s tourism and hospitality sector by producing highly skilled professionals for the global stage.

JOB SUMMARY

CAHM is on an exciting trajectory of growth and international recognition, and we are seeking a visionary and results-driven Head of Student Recruitment and Sales to lead and expand our student base both locally and globally. This is a senior leadership position ideal for a strategic thinker with a proven track record in student recruitment, sales, or business development and someone who is ready to make a significant impact on the future of hospitality education in Sri Lanka.

As part of CAHM’s senior management team, you will play a central role in driving enrollment, building key partnerships, and elevating the academy’s presence in the competitive education landscape. You will lead a talented and motivated team, working within a world-class environment equipped with modern training facilities and supported by a globally recognized partnership with William Angliss Institute, Australia.

This role offers not just a job, but the opportunity to help shape the strategic direction of an internationally aligned institution, contribute to the growth of Sri Lanka’s tourism and hospitality sector, and empower the next generation of professionals to launch global careers. If you are ambitious, innovative, and passionate about education and impact, we invite you to be a part of CAHM’s journey to becoming the region’s most sought-after hospitality education provider.

KEY RESPONSIBILITIES

• Develop and execute strategic recruitment plans to achieve and exceed annual enrollment targets across domestic and international markets.
• Lead and inspire the student recruitment and sales team, setting clear KPIs and fostering a high-performance, goal-oriented culture.
• Build and strengthen relationships with key stakeholders including local and international schools, industry partners and develop a strong network that would help strengthen the student recruitment drive.
• Oversee the full student recruitment lifecycle—from lead generation and conversion to enrollment and onboarding, ensuring a seamless and engaging experience for prospective students.
• Collaborate with the marketing team to design and implement targeted campaigns that enhance brand visibility and generate qualified leads.
• Represent CAHM at strategic forums, including local and overseas education fairs, industry expos, and recruitment events, serving as a pivot in the student recruitment drives of the academy.
• Leverage data and market intelligence to analyze trends, evaluate recruitment strategies, and identify new opportunities for growth and innovation.
• Prepare and present regular reports on recruitment performance, forecasts, and market feedback to the senior management team, providing actionable insights.

HOW TO APPLY

Please send your CV and a cover letter outlining your suitability for the role along with the name and contact details of two non-related referees to humanresources@cahm.lk with the subject line “Head of Student Recruitment and Sales – CAHM”

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