Job Description

MANAGER DIGITAL MARKETING

This leadership role will involve overseeing the creation, execution, and optimization of social media campaigns, driving brand engagement, and maintaining a strong, consistent online presence.

Key Responsibilities

• Strategy Development

  • Develop and execute a comprehensive social media strategy aligned with the company’s overall marketing goals.
  • Identify emerging trends and opportunities in social media and digital marketing, adjusting strategies accordingly.
  • Create a long-term social media roadmap to build and expand brand presence across multiple platforms.

• Team Leadership and Collaboration

  • Lead, mentor, and manage the social media team, including content creators, community managers, and analysts.
  • Foster a creative, innovative, and data-driven environment to push the boundaries of social media engagement.

• Content and Campaign Management

  • Oversee the creation and execution of engaging content (images, videos, blogs, stories, etc.) tailored to each social platform.
  • Plan and manage paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn, etc.) with a focus on ROI and lead generation.
  • Ensure content is on-brand, reflects the company’s voice, and engages target audiences effectively.

• Analytics and Performance Tracking

  • Monitor, measure, and report on social media performance using analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, etc.).
  • Track KPIs such as engagement, reach, traffic, and conversion, making data-driven decisions to optimize campaigns.
  • Regularly review social media metrics and adjust strategies to improve engagement, growth, and conversion rates.

• Community Engagement

  • Address customer inquiries and manage brand reputation on social channels by responding promptly to feedback, both positive and negative.
  • Collaborate with influencers, partners, and brand ambassadors to amplify social media presence.

• Brand Advocacy

  • Maintain a consistent brand voice across all social platforms.
  • Act as a key advocate for the company’s social media presence, ensuring alignment with brand values and goals.
  • Develop and lead initiatives to enhance brand awareness and reputation through social media.

• Stay Ahead of Trends

  • Continuously research and keep up-to-date with the latest trends, tools, and best practices in social media marketing.
  • Experiment with new social media features and platforms to drive innovation and engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent work experience).
• 7+ years of experience in social media marketing, with at least 3-5 years in a leadership role.
• Proven track record of successfully developing and executing social media strategies across major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
• Strong understanding of analytics, social media management tools, and content management systems.
• Excellent written and verbal communication skills with the ability to craft compelling content and messaging.
• Strong leadership and team management skills.
• Ability to think strategically, creatively, and analytically.
• Experience with paid social media advertising and budget management.
• Passion for staying ahead of industry trends and evolving digital marketing practices.

Please forward your CV with a recently taken passport-size photograph with two non-related references within 10 days of this advertisement to hr@sunshine.lk

Similar Jobs