Job Description
THE JOB
You will be responsible for planning and implementing brand plans to meet company objectives and goals in volume, profit, and market share for the assigned brands. The incumbent shall also be responsible for liaising with cross-functional teams in terms of executing the new product development pipelines. The candidate should also coordinate with external resources to deliver marketing-related activities in ATL, BTL, and consumer research.
THE PERSON
The candidate with the right attitude possesses at least 1-2 years of marketing/brand management experience in an FMCG background. Should be part/fully qualified in Marketing (CIM/SLIM) or have a degree in Marketing from a reputed university or institute.
EXECUTIVE - DIGITAL MARKETING
DUTIES & RESPONSIBILITIES
- Create comprehensive digital marketing plans for the brands within your purview, including paid advertising, creative content, channel, and technical strategies.
- Create and manage digital campaigns for brands, products, and services to boost brand awareness, engagement, and conversion rates.
- Manage all communication content on social media platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, and TikTok.
- Identify changing consumer behaviors in the digital environment and adjust marketing strategies accordingly.
- Monitor and optimize advertising campaigns and budgets to accomplish objectives and KPIs.
- Collaborate with digital media and advertising agencies in developing and executing all digital-related campaigns, and content on time which will enhance the brand's digital marketing strategy.
- Preparing regular and ad hoc performance reports/presentations.
REQUIREMENTS
- Degree or professional qualification in Marketing/Digital Marketing from a recognized university/institute.
- A minimum of 1-2 years hands-on experience in Digital Marketing is a must.
- Dynamic, target-oriented individual.
- Age below 35 years.
An attractive remuneration package and excellent opportunities for career development are on offer for the right candidate. If you believe you have got what we are looking for, please send your complete CV & contact details of two non-related referees within 7 days of this advertisement to hr@alaris.lk.