Job Description
WE ARE HIRING
NEXT Education Group partners with several prestigious UK universities and awarding bodies, including London Metropolitan University, UK, to enroll students in a range of distinguished higher education programmes. These offerings provide working professionals with flexible access to career-enhancing undergraduate and postgraduate qualifications.
Marketing Manager - GCC Region
As Head of Marketing, you'll develop and execute comprehensive marketing strategies to generate high-quality leads while nurturing them through the student recruitment journey. You'll position London Met and NEXT Education Group as credible, accessible higher education providers while building a high-performing marketing function equipped with the right tools, systems, and talent.
Key Responsibilities
- Market Intelligence: Research target audiences at micro-level, including professions and industries for each course offering
- Strategic Planning: Develop detailed marketing plans with unique selling propositions for each program
- Content Excellence: Create compelling marketing materials across digital and traditional channels
- Lead Generation: Design and execute campaigns focused on quality leads with structured nurturing processes
- Digital Marketing: Oversee online initiatives and maintain CRM data accuracy
- Event Management: Plan and execute marketing events including open days and graduation ceremonies
- Budget Optimization: Manage marketing resources efficiently to maximize ROI
- Team Leadership: Build and develop a high-performing marketing team
Skills and Experience
- Bachelor's degree in Marketing, Business Administration or related field (Master's preferred)
- Minimum 5 years of experience in marketing with focus on lead generation and brand management
- Strong analytical skills and proficiency in digital marketing tools and CRM systems
- Proven track record of successful marketing campaigns
- Education sector experience is advantageous
- Creative thinking, strategic planning abilities, and results-orientation
What We Offer:
- Opportunity to shape the marketing function of a growing educational institution
- Competitive compensation package
- Professional development opportunities
- Collaborative, dynamic work environment
Ready to lead transformative marketing in higher education?
Please submit your resume and a cover letter to hr@nexteducationgroup.com with "Marketing Manager - GCC Region" in the subject line.
We appreciate all applications, but only shortlisted candidates will be contacted.