Job Description
Terms of Reference
Position: Communications & Social Media Consultant
Duration: 20 June 2025 – 15 August 2025 (8 weeks)
Reporting to: Communications Strategist & Executive Director, VILUTHU
Duty Station: Colombo, with hybrid/in-person collaboration
1. Background
VILUTHU is a non-profit dedicated to gender equality, women’s empowerment, economic justice, peacebuilding, and governance. Much of its work remains under-visible. To enhance stakeholder engagement—including donors, government, regional/global networks, and rights-holders—a dynamic communications plan is needed. This Consultant will support the implementation of the roadmap designed by the Communications Strategist and supervise coordination with the communications contractor.
2. Objective
To implement VILUTHU’s communication strategy through the development and roll-out of an approved communications plan, working collaboratively with the strategist and ensuring timely, quality execution.
3. Scope of Work
Under the guidance of the Communications Strategist and Executive Director, the Consultant will:
- Translate the roadmap into a detailed Communications Plan for 20 June – 15 August 2025, including:
- Key messages
- Target audiences and stakeholder mapping
- Channel selection (social media, website, media, print)
- Content calendar and content creation (3 languages)
- Roles, responsibilities, and timelines
- Monitoring and evaluation indicators
- Co-develop content and formats aligned to VILUTHU’s thematic focuses.
- Coordinate closely with the communications contractor—providing briefs, reviewing drafts, ensuring brand alignment and tone.
- Oversee implementation: schedule posts, coordinate media engagement, manage publication and dissemination.
- Monitor performance: review analytics, compile weekly updates for strategist and leadership.
- Adapt plan as needed based on feedback and emerging needs.
4. Key Deliverables & Timeline
- Deliverable: Draft Communications Plan
- Deadline: 30th June 2025
- Deliverable: Final Communications Plan (approved)
- Deadline: 11 July 2025
- Deliverable: Weekly implementation logs & analytics
- Deadline: Every week meetings with strategist and VILUTHU team
- Deliverable: Final report + lessons learned
- Deadline: 15 August 2025
5. Required Qualifications & Competencies
Education & Experience
- Degree in Communications, Journalism, Marketing, or related field
- 3–5 years’ experience in communications strategy implementation
- Proven experience in social media management, content creation, and campaign execution
- Background working in gender equality, women’s empowerment, governance, or peacebuilding contexts (NGO/UN preferred)
Skills & Languages
- Strong writing/editing in English; knowledge of Sinhala or Tamil is a plus
- Digital design tools (e.g., Canva, Adobe Suite); social media scheduling and analytics
- Media engagement experience (press releases, briefings, online interviews)
- Highly organized, proactive, and able to work within tight timelines and multi-stakeholder environments
Competencies
- Gender-sensitive and culturally responsive
- Collaborative, flexible, and results-oriented
- Strong coordination and stakeholder engagement
6. Supervision & Coordination
- Daily coordination with the Communications Strategist
- Weekly progress meetings with Executive Director
- Direct liaison with communications contractor to manage deliverables
7. Payment & Contract
Payment upon satisfactory submission of deliverables:
- 20% final Communications Plan approval
- 30% on implementation of plan till 31st July 2025
- 50% final report and lessons learned at the end of the project period
8. Ownership & Confidentiality
All materials created are VILUTHU property. The Consultant must adhere to confidentiality protocols regarding internal information and personal data.
10. Application Process
Interested candidates are requested to submit the following by 20th June 2025:
- CV
- Demonstrate past experiences related to assignment
- Financial quote
Please email your application to: projects@viluthu.org (Subject line: Application for Communications & Social Media Consultant) before 20th June 2025.
Deadline for submission of proposal 20th June