Job Description
We're Recruiting For
DIGITAL MARKETING EXECUTIVE
Key Responsibilities:
- Drive the corporate sales and marketing function by maximizing current opportunities and exploring new ways to develop the business.
- Manage social media platforms and generate business leads.
- Create brand awareness through social media campaigns.
- Oversee offline communication channels.
- Manage promotional campaigns on social media.
- Conduct research on market and customer trends, perform competitor analysis, and conduct customer questionnaires and focus groups to develop and implement marketing campaigns.
- Develop and present ideas and strategies.
- Write and proofread creative copy as needed.
- Manage all operations associated with corporate communications and public relations.
- Attend workshops and trade fairs related to travel products.
Candidate Profile
- Proven experience as Digital Marketing Executive or similar role.
- A qualification in Digital Marketing would be an added advantage (APIDM).
- Excellent understanding of digital marketing concepts and best practices.
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsights, WebTrends etc.).
- Skills and experience in creative content writing.
- Analytical mindset and critical thinking.
- Excellent communication and interpersonal skills.
- BSc/BA in marketing or relevant field.
Just like how an acorn grows into a mighty oak tree, we have embarked on a journey of growth to become a leader in the industries we operate. The core businesses of Acorn Group are Aviation, Destination Management, Travel Services, and Hotel & Villa Management. We have also diversified into Freight & Logistics, Business Management Services, and Education Management. Acorn Group has a regional footprint, operating in Sri Lanka, Maldives, Thailand, and UAE. We have partnerships with premier travel and aviation service providers to provide the best-in-class experiences for our customers.
As we expand our footprint regionally and move into new territories, our North Star is our commitment to curating seamless experiences for our clients, while leading the industry forward into a new and exciting age of travel.
Email Your Resume
careers@acorn.lk