Job Description
WE ARE HIRING
SENIOR EXECUTIVE - DIGITAL MARKETING
Join our Team!
Aberdeen Holdings is a leading Sri Lankan conglomerate with a strong presence across diverse industries. We are hiring a Senior Executive - Digital Marketing for one of our subsidiaries. This role involves driving digital strategy, content creation, campaign execution, and performance analytics across social platforms, contributing to brand growth and audience engagement in a dynamic, fast-paced environment.
Key Responsibilities
- Develop and design engaging visual and written content for social media platforms in line with brand identity.
- Plan, execute, and manage social media campaigns aligned with overall marketing objectives.
- Set up and optimize paid social media campaigns to maximize reach, engagement, and ROI.
- Design marketing collateral using tools such as Adobe Creative Suite, Canva, or similar platforms.
- Create and edit short-form videos for platforms like Instagram Reels, TikTok, and YouTube Shorts.
- Monitor performance metrics using tools such as Google Analytics and Meta Insights, and provide actionable insights.
- Actively engage with online communities, respond to messages and comments, and support influencer collaborations.
- Prepare monthly reports summarizing campaign results, trends, and growth opportunities.
Qualifications & Skills
- Proven experience in social media marketing with a strong track record of success.
- Minimum of 2–3 years’ experience in digital marketing.
- Diploma, degree, Google Digital Garage certificate, or any recognized academic qualification in digital marketing is an added advantage.
- Excellent understanding of social media platforms and their algorithms.
- Proficiency in graphic design tools and video editing software.
- Strong knowledge of data analysis and campaign optimization.
- Passionate about emerging social media trends.
- Excellent communication and collaboration skills.
- Ability to develop and execute successful social media campaigns.
- Strong project management and organizational abilities.
Why Join Us?
- Be part of a purpose-driven organization recognized for excellence and innovation.
- Opportunity to lead creative digital initiatives that align with business growth and brand visibility.
- Work with a collaborative leadership team in a culture that values continuous learning and development.
Send in your CVs to careers@aberdeenholding.com