Job Description
Marketing Executive (Expert in Content Writing & Digital Content Creation)
World Trade Centre, Colombo 01, Sri Lanka
info@spherehead.tech | www.alankarage.com www.spherehead.tech
Company: Spherehead Technologies (Pvt) Ltd
A subsidiary of Alankarage Holdings (Pvt) Ltd
Location: Level 05, East Lower Block, Echelon Square, World Trade Centre, Bank of Ceylon Mawatha, Colombo 01, Sri Lanka
Company Overview:
Spherehead Technologies (Pvt) Ltd is a technology subsidiary of Alankarage Holdings (Pvt) Ltd, a well-established Sri Lankan conglomerate with over three decades of legacy in diverse sectors. Spherehead operates as a full-stack digital solutions provider, specializing in software development, ERP and CRM implementation, UI/UX design, and IT consulting. The company also runs a dedicated BPO arm that caters to global clients by offering scalable back-office, customer support, and digital process solutions. Positioned at the intersection of innovation and operational excellence, Spherehead Technologies is focused on empowering businesses through cutting-edge tech infrastructure, automation, and intelligent systems.
Position Overview:
We are looking for a creative and results-driven Marketing Executive with proven expertise in content writing and digital content creation. The ideal candidate should have a flair for crafting compelling narratives, a strong understanding of digital platforms, and experience in executing content strategies that build brand awareness, engagement, and conversion. This role is critical to shaping the brand voice of Alankarage Holdings across its diverse business sectors.
Key Responsibilities:
- Develop high-quality written content for websites, blogs, newsletters, press releases, and corporate communications.
- Create engaging digital content for social media platforms, including posts, reels, video scripts, stories, and captions.
- Plan and execute content calendars in alignment with brand, campaign, and sales goals.
- Collaborate with design and business teams to produce multimedia content (graphics, videos, infographics, etc.).
- Optimize content for SEO, reach, engagement, and lead generation across all digital platforms.
- Develop and implement strategies to generate sales leads and drive customer inquiries, working toward predefined sales targets through digital content and campaigns.
- Collaborate with the sales team to track performance and meet or exceed monthly and quarterly sales targets.
- Monitor and analyze campaign performance, leveraging data insights to enhance lead quality and conversion rates.
- Ensure consistency in brand tone, voice, and messaging across all communication channels.
- Engage with potential leads and nurture them through the sales funnel, contributing directly to revenue growth.
Requirements:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum 2 years of hands-on experience in content writing and digital content creation.
- Exceptional writing, editing, and storytelling skills in English. Sinhala and Tamil proficiency is a plus.
- Strong knowledge of digital marketing platforms including Facebook, Instagram, LinkedIn, and YouTube.
- Experience with content creation tools such as Canva, Adobe Creative Suite, Figma, or similar platforms.
- Understanding of SEO best practices and digital campaign strategy.
- Ability to manage multiple projects and deliver on tight deadlines.
- A creative mindset with attention to detail and a passion for brand building.