Job Description
ABOUT US
A reputed conglomerate with over 75 years of industry leadership in Sri Lanka with a presence across five key sectors including Maritime & Logistics, Petroleum & Energy, Manufacturing & Distribution, Property & Strategic Investments, and Leisure. McLarens stands as a beacon of excellence representing esteemed global brands (including Fortune 500) in Sri Lanka. You will be part of a team of over a thousand dedicated professionals driving our success. At McLarens, we prioritize growth, continually investing in our people and foster a vibrant culture of innovation and collaboration.
Executive – Consumer Marketing
Key Responsibilities
- Data Analytics: Analyze sales and inventory data via ERP and generate monthly reports.
- Consumer Survey Analysis: Analyze and report consumer survey findings to the Marketing Manager.
- Communications Planning: Develop and execute digital communication plans targeting consumers.
- Measure Communication Effectiveness: Track and report on communication effectiveness monthly.
- Content Review (Consumer Marketing): Oversee content creation ensuring brand consistency.
- Special Projects Management: Manage assigned special projects, including planning and execution.
- Customer Satisfaction Survey: Plan and execute the annual customer satisfaction survey and report findings.
- Channel Promotions: Coordinate with the sales team and channel partners, plan and execute consumer promotions.
- Events: Create innovative and effective events for consumers.
- Organizes and/or participates in brainstorming sessions with sales and marketing staff to develop and fulfill creative ideas and innovative solutions.
Skills and Experience Required
- Bachelor’s degree in Marketing, Business Management, or a related field.
- 3+ years of experience in marketing, preferably within the automotive or FMCG sector.
- Ability to effectively communicate with different stakeholders through verbal interactions, emails, and presentations.
- A proactive and optimistic approach to tasks and challenges.
- Capable of making informed decisions and executing job responsibilities efficiently.
- Strong ability to collaborate with internal teams (sales, logistics, finance) and external partners to achieve business goals.
An attractive remuneration package along with industry fringe benefits and excellent career opportunities await the right candidate.
HOW TO APPLY
Click the advertisement to apply. Please apply within 7 days of this advertisement.