Job Description
Digital Marketing Specialist
Olanka Travels is a premier travel company in the B2C business with over 15 years of industry expertise, offering exceptional travel experiences across the globe. With a strong presence in the UK, India, Vietnam, Indonesia and Australia, we pride ourselves on our attention to detail and our personalized customer-centric approach. We are passionate about crafting seamless and memorable tailor-made travel journeys for our clients to our global destinations.
Job Profile
- Plan, execute, and manage high-converting Google Ads and Meta Ads campaigns across multiple countries
- Conduct keyword research, audience segmentation, and A/B testing
- Optimize ad performance and website SEO through continuous data analysis
- Collaborate with the design, content, and sales teams to align campaign goals
- Monitor ad budgets, bid strategies, and ROI
- Generate performance reports and make strategic recommendations
- Keep up with the latest trends, algorithm changes, and tools in the performance marketing space
The Candidate Profile
- Minimum 3 years of hands-on experience in managing Google Search/Display and Meta Ads campaigns, SEO
- Strong understanding of conversion tracking, pixel setup, and performance measurement
- Proven ability to manage high-volume ad budgets efficiently
- Excellent analytical, reporting, and communication skills
- Experience in the travel or tourism industry will be a strong advantage
- Familiarity with tools like Google Analytics, Google Tag Manager, Facebook Business Manager, Looker Studio, etc.
Application Process
Interested candidates should submit their resume to careers@olankatravels.com with the subject line: “Digital Marketing Specialist – (Your Name)”
Job Location
Kohuwala, Sri Lanka
Olanka Travels Global Offices
Sri Lanka | Vietnam | India | Maldives | Australia
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