Job Description
We're Hiring!
PERFORMANCE MARKETER
Lassana.com, Sri Lanka's leading online gifting and lifestyle platform, is looking for a Performance Marketer who is passionate about data-driven marketing. If you love designing engaging digital content and analysing campaign performance to drive growth, this role is for you.
KEY RESPONSIBILITIES
- Campaign Planning & Execution
- Support Marketing, Marketing & Communications with planning, creating, and managing digital marketing campaigns
- Work closely with internal teams to conceptualise content calendars for social media, search, and promotions
- Ensure timely execution of campaigns across all digital touchpoints
- Performance Marketing & Analytics
- Manage and optimise digital campaigns across Meta, Google, email, and other platforms
- Track, analyse, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and email dashboards
- Monitor KPIs such as CTR, conversions, ROAS, engagement, and customer acquisition
- Generate actionable insights to improve creatives, targeting, and overall marketing effectiveness
- Prepare regular performance reports and recommendations for management
REQUIREMENTS & SKILLS
- 1–3 years of experience in managing multi-platform paid campaigns. (e-commerce or agency experience is an advantage)
- Hands-on experience with analytics tools (Google Analytics, Google Ads, Ads Manager, Mailchimp, etc.)
- Strong understanding of SEM, paid social, conversion tracking & attribution
- Ability to identify trends, insights, and optimisation opportunities to maximise ROI
- Basic design knowledge on Adobe tools and copywriting skills will be an advantage
- Strong organisational skills with the ability to manage multiple campaigns
- A proactive, creative thinker with a growth mindset
WHY JOIN LASSANA.COM?
- Work with one of Sri Lanka's most recognised e-commerce platforms
- Be part of fast-paced, seasonal, and high-impact campaigns
- Opportunity to grow across creative strategy, performance marketing, and e-commerce
- Collaborative team environment with room for innovation
HOW TO APPLY
Please send your CV along with a short portfolio or examples of digital campaigns/creatives you've worked on to
careers@lassana.com
with the subject line: "Performance Marketer"
Delivering Happiness
www.lassana.com