Job Description
JOIN A TEAM DRIVEN BY EXCELLENCE
The CBL Group is one of Sri Lanka's largest food conglomerates manufacturing biscuits, chocolates, cake, cereal, textured soy, coconut, spices and organic products. CBL brands Munchee, Ritzbury, Revelo, Tiara, Samaposha, Nutriline, Sera and Lankasoy are market leaders and household names. The Group consists of eight business units in Sri Lanka and two overseas and exports its products to over 70 countries across the globe. Purpose driven business forms the core of CBL's operations and we are guided by our core values of caring, quality, integrity, innovation and integrity. We believe in equal opportunities for growth and we foster a caring, learning, high performance culture that promotes ethical and responsible business. The CBL team is committed to good business practices and we are passionate about making positive changes and meaningful impacts for every stakeholder in our value chain. We are looking for individuals that share our commitment to creating great food that enriches lives and supports Sri Lanka's growth.
DESIGNATION: BRAND EXECUTIVE
COMPANY NAME: CBL FOODS INTERNATIONAL (PVT) LTD. LOCATION: RANALA
ROLE PROFILE
- Support the Marketing Manager in developing and executing marketing strategies aligned with business objectives.
- Drive brand awareness and growth across key marketing and digital channels.
- Monitor and analyze campaign performance (traffic, leads, sales) to optimize ROI using SEO/SEM.
- Conduct market and competitor analysis to inform brand positioning and strategies.
- Manage and improve social media performance metrics.
- Assist in planning and executing integrated marketing and digital campaigns.
- Oversee marketing budget to ensure efficiency and effectiveness.
- Establish partnership with advertising agencies to develop & finalize artwork related to Brand.
PERSONAL PROFILE
- Bachelor's Degree/ postgraduate diploma in marketing or Digital marketing from a recognized university.
- A part qualification in CIM / SLIM would be an added advantage.
- Possesses hands-on experience in digital marketing or brand management, with strong creativity, analytical thinking, and project management skills.
- Demonstrates a strong passion for brand marketing, with the energy and commitment required to deliver results in a fast-paced environment while exhibiting leadership potential.
- Highly detail-oriented, adaptable, and capable of working under pressure to meet deadlines.
- Should possess exceptional communication and interpersonal skills.
Please apply with details of 2 non-related referees to careers.cblf@cbl.lk