Job Description
JOIN A TEAM DRIVEN BY EXCELLENCE
The CBL Group is one of Sri Lanka’s largest food conglomerates manufacturing biscuits, chocolates, cake, cereal, textured soy, coconut, spices and organic products. CBL brands Munchee, Ritzbury, Revello, Tiara, Samaposha, Nutriline, Sera and Lankasoy are market leaders and household names. The Group consists of seven business units in Sri Lanka and three overseas and, exports its products to over 65 countries across the globe.
Purpose driven business forms the core of CBL’s operations and we are guided by our core values of caring, quality, innovation and integrity. We believe in equal opportunities for growth and we foster a caring, learning high performance culture that promotes ethical and responsible business.
The CBL team is committed to good business practices and are passionate about making positive changes and meaningful impacts for every stakeholder in our value chain. We are looking for individuals that share our commitment to creating great food that enriches lives and supports Sri Lanka’s growth.
DESIGNATION: CATEGORY MANAGER
COMPANY NAME: CONVENIENCE FOODS (LANKA) PLC
LOCATION: RATHMALANA
ROLE PROFILE
- Develop and execute category strategies to drive growth within assigned product categories. This involves analyzing market trends, consumer behavior, and competitor activities.
- Achieve consistent, topline, bottom-line and competitive growth in the assigned categories
- Utilize consumer insights and feedback to continuously improve products and marketing strategies.
- Manage the entire product portfolio within your category, including new product launches, product lifecycle management, and SKU rationalization
- Conduct market research, analyze data, and derive insights to identify opportunities for growth and improvement in the category
- Develop promotional plans and pricing strategies to optimize sales and profitability within the category.
- Work closely with sales, supply chain, and other departments to ensure alignment and successful execution of category strategies.
PERSONAL PROFILE
- SLIM/ CIM/ CIMA or Bachelor’s Degree in Marketing or any related discipline
- 4-5 years’ experience managing brands in a reputed organization
- Experience in a FMCG industry would be an added advantage
- Ability to provide creative and innovative ideas
- Strategic thinking and team working
- Excellent verbal, written, communication and presentation skills
Please apply with details of two non-related referees to careers.cf@cbllk.com within 14 days of this advertisement.