Job Description
MANAGER – SOCIAL MEDIA (ADVERTISING)
eMarketingEye is an internationally acclaimed digital marketing agency based in Sri Lanka, working with over 1200 clients across 45+ countries. We specialize in providing digital marketing solutions to the travel & hospitality industry offering a wide range of services from website design and development to performance-driven search marketing, SEO, social media campaigns and web analytics solutions.
Responsibilities
- Lead the development and execution of comprehensive social media advertising strategies aligned with client business objectives across platforms such as Facebook, Instagram, LinkedIn, TikTok, Snapchat, and emerging channels
- Oversee campaign planning, setup, implementation, and advanced conversion tracking across multiple ad accounts
- Monitoring and optimising advertising campaigns and budgets to achieve client objectives and KPIs
- Drive performance optimization through data-driven decision-making, budget allocation, and continuous testing to achieve and exceed KPIs
- Provide strategic guidance on content direction by collaborating closely with creative, content, and design teams
- Manage and mentor a team of social media specialists, ensuring high-quality output, performance, and professional growth
- Act as the primary point of contact for key clients, handling senior-level stakeholder communication and relationship management
- Stay ahead of industry trends, platform updates, and emerging technologies to maintain a competitive edge
- Oversee the preparation and presentation of detailed monthly and ad hoc performance reports with actionable insights
- Ensure best practices, process improvements, and operational efficiency across all social media advertising activities
Benefits
- Above industry average remuneration and benefits
- Opportunity to work with world-class digital marketing experts
- Exposure to work with top local and international brands
- Opportunities to travel overseas for client meetings and conferences
- Ongoing training, guidance, and direction from global industry leaders
- Health insurance and life insurance
- Convenient office shuttle service for daily commute
Characteristics
- Strategic thinker with strong business acumen
- Proven leadership and team management capabilities
- Creative mindset with a results-driven approach
- Excellent communication and stakeholder management skills
- Highly analytical with strong attention to detail
- Ability to manage multiple projects and priorities effectively
- Self-driven with the ability to work independently and take ownership
Requirements
- A degree in Marketing, Business Management, or an equivalent qualification such as CIM UK
- Minimum 3-4 years of experience in Digital Marketing, with significant exposure to Social Media Advertising
- Proven experience managing teams and handling international client portfolios
- Strong expertise in performance marketing, analytics, and paid social platforms
- Meta Blueprint and other relevant certifications are an added advantage
If you have the required qualifications and experience in line with our requirements, we would like to hear from you. Please email your complete CV to future@emarketingeye.com stating the job code EMESMMA in the subject line.