Digital Marketing Executive
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Digital Marketing Executive
Location: Colombo, Sri Lanka (hybrid)
Employment Type: Full-time
About Baker & York
Baker & York is an international business group headquartered in Australia, with a regional office in Sri Lanka and a global network of consultants, operating through two specialised businesses:
Baker & York Consultancy
An international public policy advisory firm helping governments, multilateral organisations, and businesses navigate policy and politics across the Asia Pacific.
BY Partners
A global capability partner helping Australian businesses access talent in Sri Lanka through compliant Employer of Record (EOR) solutions.
About the Role
We are looking for a creative and capable Digital Marketing Executive to join our growing team.
This role will support the digital marketing activities of both Baker & York and BY Partners by developing and executing digital marketing campaigns, improving our online visibility through SEO, creating engaging content, and driving lead generation initiatives that support business growth.
Working directly with the Chief Executive Officer and the Director of Marketing and Operations, you will contribute to the planning, creation, and delivery of marketing campaigns across multiple digital platforms.
Key Responsibilities
- Create engaging graphic content for social media, websites, newsletters, and other digital marketing channels.
- Produce and edit short-form marketing videos for digital platforms.
- Manage the social media channels for Baker & York and BY Partners, ensuring consistent, high-quality content aligned with each brand.
- Write engaging social media captions, website copy, email content, and other marketing content.
- Maintain and update company website, ensuring content remains current and aligned with brand standards.
- Ensure brand consistency across all digital platforms and marketing collateral.
- Plan, execute, and optimise digital advertising campaigns across Meta, LinkedIn, Google, and other relevant platforms.
- Improve the digital presence of both businesses through ongoing Search Engine Optimisation (SEO) initiatives.
- Develop and implement digital lead generation strategies with a focus on building and optimising the sales funnel.
- Monitor campaign performance and recommend improvements to maximise engagement and lead generation.
Qualifications, Skills & Experience
- A minimum of 3 years' experience in digital marketing or a similar role.
- A diploma, degree, or postgraduate qualification in Marketing, Digital Marketing, Communications, or a related field.
- Excellent written and verbal communication skills in English.
- Demonstrated experience creating graphic content using Canva.
- Experience with video editing software will be an added advantage.
- Experience with Squarespace website management.
- Experience managing digital advertising campaigns across Meta, LinkedIn, Google, and other digital platforms.
- Working knowledge of Search Engine Optimisation (SEO) and digital lead generation.
How to Apply
Please submit your CV and a short cover letter outlining your relevant experience, monthly salary expectations, and whom you would be a great fit for Baker & York to [email protected] with 'Application – Digital Marketing Executive' in the subject line.
