Market Research & Brand Strategy Executive
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
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nMARKET RESEARCH & BRAND STRATEGY EXECUTIVE
nApparel Brand
nClub Tex Mark (Pvt) Ltd is seeking a highly motivated and experienced Market Research & Brand Strategy Executive to conduct a comprehensive market opportunity and feasibility analysis for the launch of our new apparel brand.
nThis role is ideal for a professional with strong expertise in apparel market research, consumer insights, brand strategy, and commercial planning.
nKEY RESPONSIBILITIES
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- Conduct comprehensive apparel and fashion market research n
- Analyse consumer behaviour, fashion trends, and market opportunities n
- Perform competitor analysis covering products, pricing, positioning, and sales channels n
- Identify target customer segments and market gaps n
- Recommend product categories and pricing strategies n
- Develop brand positioning and Unique Selling Proposition (USP) n
- Evaluate retail, wholesale, online, and e-commerce opportunities n
- Prepare a practical Go-to-Market Strategy and 12-month launch roadmap n
- Identify key commercial risks, challenges, and opportunities n
REQUIRED EXPERIENCE
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- Proven experience in apparel, fashion, retail, or consumer brand market research n
- Strong background in brand strategy and market positioning n
- Experience conducting competitor and consumer research n
- Good understanding of fashion retail and e-commerce markets n
- Ability to translate market research into practical commercial recommendations n
- Excellent analytical and professional report-writing skills n
EXPECTED DELIVERABLES
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- Market Opportunity Analysis n
- Apparel Market and Consumer Trend Analysis n
- Competitor Benchmarking Report n
- Target Customer Segmentation n
- Market Gap Analysis n
- Product Category Recommendations n
- Pricing and Positioning Strategy n
- Brand USP Recommendations n
- Sales Channel Strategy n
- Go-to-Market Strategy n
- Key Risks and Opportunities n
- 12-Month Brand Launch and Development Roadmap n
We are looking for a Person who can provide commercially practical, data-driven recommendations, rather than only general market information or theoretical analysis.
nHOW TO APPLY
nInterested candidates, please send your proposal to [email protected] with the position in the subject line:
nApplication – Market Research & Brand Strategy Executive Apparel Brand
