Manager | Assistant Manager - Marketing
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
MANAGER / ASSISTANT MANAGER - MARKETING
Tiriki Toys | Full-Time | Biyagama, Sri Lanka
Lead the growth of a globally loved Sri Lankan toy brand through strategy, storytelling, eCommerce, partnerships and data.
ABOUT TIKIRI TOYS
Tikiri Toys, a brand of DSL Lanka, creates beautifully crafted, eco friendly and safe toys for babies and toddlers. Sri Lankan craftsmanship, sustainability, ethical production and thoughtful design have made the brand trusted by families worldwide.
ROLE PURPOSE
Own the planning, execution and improvement of marketing across social media, website, email, PR, partnerships and eCommerce. Translate brand strategy into campaigns that build awareness, engagement, retention and measurable B2C and B2B sales growth.
KEY RESPONSIBILITIES
- Strategy & positioning: Develop the marketing strategy and maintain consistent brand messaging across all channels and sales-support materials.
- Campaigns & launches: Lead product launches, seasonal campaigns, promotional calendars and influencer collaborations with clear objectives, owners and deadlines.
- Market insight: Use competitor, consumer and market research to identify trends, gaps and growth opportunities and improve product and campaign focus.
- Content & social: Direct the creative team; ensure brand-aligned storytelling; monitor performance and optimize the content mix.
- PR & partnerships: Grow reach through influencers, PR, ambassador/affiliate programmes and retailer or brand collaborations.
- Customer retention: Build retention strategies and work with content resources to develop and execute email and SMS campaigns.
- eCommerce & Shopify: Keep listings, descriptions, images and campaign information accurate; coordinate minor theme updates; improve SEO, conversion and customer experience.
- Analytics: Track awareness, engagement, traffic, conversion, campaign results and sales using Google Analytics, Shopify Analytics, Meta Insights, TikTok Analytics and relevant tools; turn findings into action.
- Leadership: Lead projects from brief to completion; assign work clearly; review quality; follow up before delays, escalate blockers and report progress proactively.
- Collaboration: Align with Product Development, Sales, Data Analytics, Finance, Operations, Customer Service and external partners on stock, pricing, assets, budgets and approvals.
WHAT WE'RE LOOKING FOR
- 3+ years' experience in marketing, digital strategy or eCommerce; toy, baby, consumer-goods or lifestyle experience is preferred.
- Strong capability in marketing strategy, brand positioning, competitor analysis, market research, consumer behaviour and campaign planning.
- Hands-on experience with influencer marketing, PR, partnerships and ambassador or affiliate campaigns.
- Working knowledge of Shopify, email marketing, content marketing, SEO, organic growth, CRO and website-performance tracking.
- Experience managing Shopify product updates, content accuracy, minor theme edits and SEO best practices.
- Familiarity with Google Analytics, Shopify Analytics, Meta Insights, TikTok Analytics and related reporting tools.
- Strong leadership, project management and coordination skills, with the ability to manage multiple campaigns and deadlines.
- Excellent written and spoken English, with the ability to prepare clear briefs, professional emails, presentations and persuasive brand stories.
- Proactive, accountable and solutions-focused; able to communicate risks early and lead work to completion.
- Genuine interest in toys, early childhood development, sustainability, ethical production and meaningful family connection through play.
If you have the experience and passion we are looking for, we would love to hear from you.
Please send in your CV via email, clearly stating the following subject line, "Application - Marketing Manager, Tikiri Toys," together with the contact details of two non-related referees, to reach us within 14 days of this advertisement.
Email - [email protected]
