Assistant Manager - Digital and Social Media
Sales / Marketing / Business Development / Merchandising
About the Employer
- Softlogic Holdings PLC
Sri Lanka
Job Description
HUNGRY FOR AN OPPORTUNITY?
JOIN THE FASTEST GROWING RESTAURANT CLUSTER IN THE COUNTRY
Softlogic Restaurants (Pvt) Ltd, a fully-owned subsidiary of Softlogic Holdings PLC, is dedicated to offering the Sri Lankan consumer a truly international dining experience through a multi-brand, multi-channel strategy. Softlogic Restaurants is focused on enhancing the food and beverage lifestyle in the country by delivering unique and memorable dining experiences; all of which have been greeted with much enthusiasm by our loyal customer segment. The magic of Softlogic's restaurant concept has transformed global dining and international franchise brand operations into a fast-moving, accessible proposition as customers increasingly seek quality, authentic flavors, and memorable experiences.
With a world-class portfolio featuring iconic global brands such as Burger King, Popeyes, Crystal Jade, Delifrance, Baskin Robbins, and Subway – along with more exciting brands to come – our aggressive expansion drives steady growth as we heighten market penetration across Sri Lanka. In this drive towards sustained growth we are seeking creative and committed professionals to join us in delivering exceptional dining experiences.
WE ARE LOOKING FOR A TALENTED, COMPETENT TEAM WORKER FOR THE BELOW MENTIONED DESIGNATION.
ASSISTANT MANAGER - SOCIAL AND DIGITAL MEDIA
- Establish the overall social and digital media strategy for the brand and manage the timely execution
- Manage all social and digital media platforms for the brand, by ensuring timely delivery of content and strategic ROI driven advertising campaigns
- Respond promptly to customer inquiries and offer a positive customer experience
- Assist the Brand team with the digital execution of branding initiatives
- Create mood boards, manage and coordinate photoshoots for the brands under the QSR & Dining umbrella
- Manage cost optimization across all social/digital media marketing activities
- Offer analytical insights and regular reports on the performance of digital marketing campaigns
CANDIDATE PROFILE
- A Degree/Professional qualification in Marketing/Digital Marketing or a similar specialization
- Minimum 2 years of experience in a similar role
- Proven experience in running paid ad campaigns on Facebook, Instagram, Google ad platforms and LinkedIn
- Experience in SEO/SEM mechanisms
- Strong content writing skills
- Google search ads, display ads and analytics certification preferred
- Facebook blueprint certification preferred
- Experience in organizing and managing fashion photoshoots
If your profile fits this bill, share your CV with contact details of 2 non-related referees at [email protected]
Brands: Burger King, Popeyes, BR, Delifrance, Crystal Jade, Subway
softlogic
