Job Description
The job holder will be responsible for developing and executing the Bank’s social media marketing strategies across designated platforms, with a strong focus on performance marketing, campaign optimisation and measurable business outcomes. The role will drive the planning, execution, monitoring and performance management of digital campaigns, leveraging data analytics and insights to maximise effectiveness, engagement, conversions and return on marketing investment, while continuously enhancing the bank’s overall digital presence and marketing performance.
The position is at Associate Manager level.
THE JOB
- Support the development and implementation of Digital and social media marketing strategies to achieve business objectives
- Plan, launch, and manage paid advertising campaigns across key platforms, including Meta, Google, TikTok, and other digital platforms, including local advertising platforms
- Manage multiple ad campaigns simultaneously across different ad platforms, ensuring creatives are relevant to the respective platforms
- Collaborate with creative teams to guide ad design, video edits and messaging direction
- Monitor optimise campaign performance to ensure key objectives are achieved and budgets are spent effectively
- Generate weekly and monthly performance reports summarising insights, optimisation initiatives, and ROI
- Track and analyse conversions using GA4, Meta Pixel, and other leading tools
- Analyses the performance of every post and campaign, tracking core metrics like engagement rate, reach, Click-Through Rate (CTR), and impressions
- Develop and manage lead generation campaigns across digital channels, ensuring quality lead acquisition and alignment with business growth objectives
- Executes the daily/weekly social media content calendar, scheduling and publishing approved posts across all platforms (e.g., Facebook, LinkedIn, Instagram, X/Twitter, etc.) using designated scheduling tools
- Ensures every published post strictly adheres to the bank's social media Policy, regulatory compliance rules, and approved messaging, acting as the final check before content goes live
- Generates a weekly report summarising key successes, failures, emerging trends, and actionable recommendations for content plus Media and posting time optimisation
- Tracks and reports on overall brand sentiment and trending topics related to the bank or the financial industry, alerting the Digital Marketing manager to potential crises or high-priority issues immediately
- Manages the accurate deployment of tracking links and tagging for all social posts, ensuring seamless data capture for paid and organic campaigns
- Stay up-to-date with technology updates, algorithm, platform changes and emerging ad platforms
- Manage platform payments, billing reconciliation, and budget allocations across digital advertising platforms to ensure seamless campaign execution
THE PERSON
- Possess a professional qualification in Marketing and or a Degree in Business or Communications
- Possess a minimum of five (5) years of experience in marketing and digital performance marketing, with exposure to brand management, Google Analytics, SEO, content management, marketing communications, paid media, customer analytics, and agency coordination
- Strong capability and knowledge on Brand Management and Marketing Communication
- Knowledge in MIS and data analytics and customer and market research
- Good interpersonal relationship and a team player in corporate environment
