Job Description
ICL BRANDS (PVT) LTD
BRAND EXECUTIVE
The Capital Maharaja Group is one of Sri Lanka’s largest and most diversified private conglomerates, with leading companies in the Industrial, Media, and Service sectors. We offer a dynamic environment where you can work alongside some of the best talents in the business, with access to cutting-edge production technologies, SAP, and globally recognized best practices in quality assurance. Our commitment to service excellence and strong principles of good governance remain at the heart of what we do.
ICL Brands (Private) Limited is a leading player in the consumer goods company industry in Sri Lanka. ICL handles both proprietary and 3rd party brands. The portfolio includes Feminine Hygiene, Grooming, Personal Hygiene, Packaged food, among others. ICL is the market leader in most of the categories it operates in.
YOUR ROLE
As a Brand Executive you will support the development and execution of brand-building initiatives within the fast-moving consumer goods (FMCG) sector. This role requires strong analytical capabilities - particularly advanced proficiency in Excel - and practical experience in FMCG marketing to drive growth in both market share and brand equity.
WHAT YOU WILL DO
- Plan and execute 360° brand campaigns (ATL, BTL, digital) in coordination with agencies and internal teams.
- Build and manage Excel dashboards to monitor sales performance, ROI, and key marketing KPIs.
- Analyze market trends, competitor activity, and retail performance to identify growth opportunities.
- Generate performance reports with actionable insights to support brand strategy.
- Develop and implement trade promotions, retailer activations, and promotional calendars.
- Support new product development and launches, including R&D coordination and packaging rollout.
- Ensure accuracy of product information across platforms and channels.
- Collaborate with cross-functional teams and manage consumer and market research to inform brand decisions.
WHAT WE’RE LOOKING FOR
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 1-3 years of experience in FMCG brand management or marketing
- Familiarity with digital marketing tools, social media platforms, and PowerPoint for creating compelling presentations
- Basic knowledge of consumer-packaged-goods supply chain processes
- Advanced Excel proficiency with strong data analysis and visualization capabilities
WHY ICL BRANDS
At ICL Brands, you don’t just manage brands - you shape their future. We offer a collaborative, performance-driven culture where innovation is encouraged, learning is continuous, and your work directly influences consumer lives and business success.
Apply now via our Careers Portal at www.cmg.lk
Applications close in 14 days!
