Director of Sales & Marketing
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Director of Sales & Marketing
We are looking for an experienced, dynamic and commercially driven Director of Sales & Marketing to lead the Sales & Marketing function for Pullman Colombo City Centre and Pullman Bentota Resort & Spa.
The successful candidate will be responsible for developing and executing an integrated Sales & Marketing strategy that drives occupancy, ADR, RevPAR, total hotel revenue, market share and profitability across both properties while maintaining and strengthening the individual positioning and identity of each hotel.
This is a senior leadership position requiring a strong understanding of hotel commercial strategy, business development, revenue generation, market segmentation, digital marketing and team leadership.
Key Responsibilities
- Develop and implement a comprehensive Sales & Marketing Strategy for both properties in line with hotel's business plans and financial objectives.
- Establish annual sales targets, budgets, forecasts, action plans and KPIs for each property and the cluster as a whole.
- Drive room, F&B, meeting & events, MICE, weddings and other revenue opportunities across both hotels.
- Ensure effective use of CRM system and maintain accurate customer and prospect databases.
- Oversee corporate, leisure, MICE, group, OTA, and other relevant market segments.
- Develop and implement effective digital marketing, social media, PR, content, email marketing, and promotional strategies.
- Maximize occupancy, ADR, RevPAR, market share and overall hotel revenue etc.
YOUR SKILLS & EXPERIENCES
- Minimum of 5-10 years of progressive experience in hotel Sales & Marketing, including experience in a senior leadership role.
- A Bachelor's Degree or professional qualification in Hospitality Management, Business Management, Marketing or a related discipline.
- Proven experience managing multiple hotel properties is highly desirable.
- Excellent knowledge of corporate, leisure, MICE, group, wholesale and travel-trade markets.
- Excellent understanding of hotel revenue dynamics, market segmentation, distribution channels and commercial strategy.
- Experience with CRM system, digital marketing, social media and online distribution channels.
WHY WORK FOR ACCOR
- We offer an attractive remuneration, service charge, medical insurance, meals and welfare.
- Employee benefit card offering discounted rates at Accor hotels worldwide.
- Develop your talent through Accor's learning programs.
- Opportunity to grow within your property and across the world!
- Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.
Pullman Colombo City Centre
24 Srimath Anagarika Dharmapala Mawatha – 00300 Colombo Sri Lanka
Tel +94 17 450 450 pullman.accor.com
HOW TO APPLY: Send your updated CV to [email protected]
Hospitality is a work of heart.
