Senior Executive - Digital Marketing & Performance
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
WE ARE HIRING!
Join our mission to promote Ayurveda and wellness worldwide.
SENIOR EXECUTIVE – DIGITAL MARKETING & PERFORMANCE
We are looking for a results-driven and hands-on digital marketing professional to manage our online presence, generate qualified enquiries and drive conversions through data-driven strategies.
KEY RESPONSIBILITIES
- SEO & AI SEO: Manage keyword research, on-page & technical SEO, content, backlinks, Google Business Profile and AI/generative search optimisation.
- PERFORMANCE MARKETING: Plan, execute and optimise Google Ads, Meta Ads, Performance Max, YouTube, Display and remarketing campaigns. Manage audiences, budgets, bidding and A/B testing.
- ANALYTICS & TRACKING: Manage GA4, Google Tag Manager, Search Console, Meta Pixel and conversion tracking to measure and improve lead generation and booking conversions.
- LEAD GENERATION & CONVERSION: Optimise the customer journey from search/ads to enquiry, consultation and booking. Improve landing pages and enhance conversion.
- CONTENT & CREATIVE: Coordinate blog content, ad creatives, videos, carousels and digital assets. Work with designers and content creators to support campaigns.
- WEBSITE & TECHNICAL: Implement SEO, tracking and landing page improvements and work on overall website optimisation.
- REPORTING & ANALYSIS: Prepare regular reports on traffic, rankings, ad spend, cost per lead, conversions, ROAS, consultations and booking with actionable insights.
SALARY EXPECTATION
Starting from LKR 125,000. Can negotiate depending on experience and qualifications.
INTERESTED?
Send your CV and a brief cover letter to [email protected]
QUALIFICATIONS & EXPERIENCE
- Minimum 1 year of marketing experience in the tourism, travel, hospitality or wellness industry.
- Degree, Diploma or professional qualification in Marketing, Digital Marketing, Business Management, Tourism/Hospitality Marketing, Communications or a related field.
- Practical knowledge of Google Ads, Meta Ads Management, SEO and digital marketing.
- Working knowledge of Google Analytics 4, Google Search Console and Google Tag Manager (advantageous).
- Understanding of lead generation, conversion tracking, remarketing and digital campaign performance.
- Good written and spoken English with strong communication and coordination skills.
- Ability to work independently and manage end-to-end digital marketing activities without external agencies.
- Experience marketing to international clients is an added advantage.
WHAT WE OFFER
- Be part of a mission-driven company promoting Ayurveda and wellness worldwide.
- Career growth and learning opportunities.
- Collaborative and supportive team environment.
- Competitive salary and performance incentives.
