Marketing & Business Development Manager
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
WE ARE HIRING!
MARKETING & BUSINESS DEVELOPMENT MANAGER
We are seeking an experienced and commercially driven Marketing & Business Development Manager to lead brand growth and support the expansion of our franchise network in Sri Lanka. The role combines strategic marketing, franchise business development, lead conversion and stakeholder management, with direct responsibility for generating measurable business results.
KEY RESPONSIBILITIES
- Develop and execute integrated marketing and business development strategies aligned with company growth objectives.
- Lead brand building, digital marketing, campaigns, promotions and activations while maintaining brand consistency.
- Generate, qualify and convert franchise leads, managing the pipeline from initial enquiry through meetings and conversion.
- Identify new markets, partnerships and commercial opportunities to support franchise expansion.
- Build strong relationships with franchise partners and coordinate cross-functional execution, including new outlet openings.
- Monitor campaign and franchise performance, market trends and competitors, and provide actionable recommendations to senior management.
- Manage marketing budgets, reporting and growth plans while ensuring effective use of resources.
WHAT WE’RE LOOKING FOR
- Bachelor’s Degree in Marketing, Business Management, Business Administration or a related discipline; CIM, SLIM or equivalent qualification is an advantage.
- Minimum 4 years’ relevant experience, including proven experience in marketing, business development, brand management or a related commercial role.
- Previous managerial or leadership experience with strong exposure to digital marketing, campaigns, lead generation and brand development.
- Proven commercial mindset with the ability to translate marketing activity into measurable business opportunities and results.
- Strong communication, presentation, negotiation and stakeholder-management skills, with confidence engaging investors, franchisees and senior management.
- Strong analytical, strategic planning, project management and reporting capabilities.
- F&B, retail, franchising or consumer-brand experience, and willingness to travel across Sri Lanka, will be strong advantages.
WHAT WE OFFER
A key leadership opportunity within the marketing and franchise expansion of a rapidly growing international F&B brand in Sri Lanka, with the opportunity to directly influence brand growth and business development.
APPLY NOW
Send your CV to: [email protected]
Subject: Application – Marketing & Business Development Manager
- Location: Head Office Colombo
- Employment Type: Full Time
