Social Media & Digital Marketing Specialist
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
JOB DESCRIPTION
Social Media and Digital Marketing Specialist
Location: Colombo, Sri Lanka
We are looking for a creative and results-driven Social Media & Digital Marketing Specialist to manage our online presence, engage our audience, and promote our hotel, and restaurant brands. This role combines strategic thinking with hands-on content creation to drive brand awareness, customer engagement, and sales.
RESPONSIBILITIES
- Develop and execute social media strategies to promote our hotel (Sayura House), and 2 restaurants (Poké 65 & La Trattoria 65).
- Create engaging, high-quality content (posts, reels, stories, blogs) for multiple platforms.
- Manage and grow our presence across Facebook, Instagram, TikTok and other relevant channels.
- Plan, execute, and analyze online marketing campaigns, including paid ads.
- Monitor trends, competitor activity, and industry best practices.
- Collaborate with the on-ground teams (hotel manager, kitchen team) to align marketing efforts with business goals.
- Manage website content updates and SEO to improve visibility.
- Track and report on campaign performance and social media analytics.
- Engage with followers, respond to inquiries, and maintain brand voice across platforms.
- Coordinate with photographers, designers, and other creative professionals when needed.
WHO WE ARE
A unique hospitality and dining experience in the heart of Colombo 60, where three brands come together under one roof. Sayura House, our boutique hotel with over 20 rooms, Poké 65, serving fresh and vibrant poke bowls, and La Trattoria 65, bringing together French and Italian flavours, offer a welcoming and peaceful retreat from the city’s hustle and bustle, just a minute’s walk from the ocean.
REQUIREMENTS
- Minimum 2-3 years' experience in social media management or digital marketing, preferably in hospitality, or F&B.
- Degree in Marketing, Communications, Digital Media, or a related field is a plus
- Strong knowledge of social media platforms, algorithms, and content trends.
- Proficiency in Canva, Adobe Creative Suite, Capcut or similar design tools.
- Experience with Meta Ads Manager, Google Ads and SEO best practices.
- Excellent written and verbal communication skills in English;
- Photography/videography and editing skills.
- Creative mindset with a keen eye for aesthetics and brand consistency
- Ability to work independently, manage multiple projects, and meet deadlines.
Please email your resume to [email protected]
