Manager - Institutional Sales
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Manager – Institutional Sales
LOCATION: RATHMALANA
ABOUT ASRIEL HOLDINGS
Established in 2016, Asriel Holdings is a leading force in Sri Lanka's food service industry. We supply premium ingredients to hotels, restaurants, cafes, institutions (Large Food Manufacturers), retail chains, distributors and corporate customers nationwide. Our portfolio features over 350 world-class products from more than 30 countries. Guided by quality, integrity and innovation, we ensure excellence in every product. Asriel Holdings remains a trusted partner behind success in Sri Lanka's food industry.
- 350+ world-class products
- 30+ countries served
- Trusted partner in Sri Lanka's food industry
- Quality, integrity, innovation – our promise
KEY RESPONSIBILITIES
- Develop and implement effective institutional food manufacturing sales strategies to achieve revenue and growth targets.
- Lead, motivate and manage the institutional food manufacturers sales team to achieve sales and performance targets.
- Identify and develop new business opportunities within institutional food manufacturers, corporate, hospitality and B2B sectors.
- Build and maintain strong relationships with key customers and decision-makers.
- Develop and manage key institutional food manufacturers accounts to maximize sales and customer satisfaction.
- Prepare quotations, proposals and commercial offers in coordination with relevant departments.
- Negotiate pricing, terms and business agreements while maintaining profitability.
- Monitor sales performance, customer outstanding balances and profitability.
- Coordinate with Warehouse, Procurement, Finance, Logistics and Operations to ensure smooth customer service and order fulfilment.
- Prepare weekly and monthly sales reports, forecasts and management updates.
- Identify opportunities to introduce new products and expand product categories within accounts.
- Ensure effective follow-up on quotations, proposals, orders and payments.
- Develop long-term business relationships with major institutional food manufacturers customers.
- Provide regular sales forecasts and strategic recommendations to management.
CANDIDATE PROFILE
- Diploma/Degree in Sales & Marketing, Business Management, Business Administration or a related field.
- Minimum 5 years of experience in Institutional Sales / B2B Sales / FMCG / Food Service Sales, with team-handling or managerial experience.
- Proven track record of achieving sales targets and developing new business.
- Experience handling corporate, institutional, hotel, restaurant, catering or large-volume customers will be a strong advantage.
- Strong communication skills in Sinhala and English.
- Excellent commercial awareness and ability to identify profitable business opportunities.
- Good knowledge of MS Office, particularly Excel and PowerPoint.
- Valid driving license and willingness to travel for customer meetings and business development activities.
- Strong analytical, decision-making and problem-solving abilities.
- Candidates residing in or around Rathmalana will be given preference.
- Candidates with an established network within the institutional/FMCG/food service sector will have an added advantage.
- Age between 30 – 40.
WHAT WE OFFER
- Attractive remuneration package
- Career growth and leadership opportunities
- Professional and dynamic working environment
- Opportunity to work with a growing food service organization
- Exposure to premium international brands
- Opportunity to develop and manage major institutional accounts
- Continuous learning and professional development
Be part of a winning team that delivers quality, builds relationships and creates lasting value.
APPLY NOW! Take the next step in your career with us. Send your CV to: [email protected]. Please mention the subject line “Manager – Institutional Sales”.
WhatsApp / Call: 077 479 6026
ASRIEL MARKETING (PVT) LTD | RATHMALANA
