Digital Acquisition Specialist
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Digital Acquisition Specialist
tuktukrental.com
- Location: Katunayake, Sri Lanka
- Reports to: Head of Marketing
- Salary Range: LKR 150,000 - 200,000
Small vehicles, big impact
We’re all about authentic travel experiences that support local communities. At tuktukrental.com, we rent tuk-tuks to adventurous travellers, while sharing the revenue with local tuk tuk owners and the community. We’ve been fueling epic road trips across Asia since 2016. And here’s the best part—we’re just getting started!
With operations in Sri Lanka, Cambodia, and soon beyond, our dedicated team of tuktuk enthusiasts is driven (literally) to make travel more meaningful. Our mission? To bring smiles to faces, promote sustainable tourism, improve livelihoods, and make exploring new places as unforgettable as possible.
Join us as we steer towards a world where every adventure counts—navigating the bustling streets of Colombo or the serene landscapes of Cambodia. Let’s make every mile matter.
About the role
As our Digital Acquisition Specialist, you will own the two channels most directly tied to bookings: paid acquisition (Google/Meta) and SEO. You’ll bring manager-level know-how to the role, working independently off clear goals rather than a task list, and will be the dedicated expert driving performance marketing forward — reducing reliance on any single person to keep our acquisition engine running.
Specific Responsibilities
- Paid Acquisition
- Plan, launch, and manage paid campaigns across Google and Meta.
- Own the paid acquisition budget end-to-end, allocating spend to maximise bookings.
- Continuously test and optimise ad creative, targeting, and bidding strategy.
- SEO & Organic Growth
- Own and grow organic search performance across all markets.
- Identify and execute on-page, technical, and content opportunities to lift organic bookings.
- Track search visibility and competitive positioning over time.
- Tracking, Reporting & Optimisation
- Maintain accurate tracking and attribution across paid and organic channels.
- Run a reliable weekly reporting rhythm on performance against KPIs.
- Lead conversion rate optimisation across the booking funnel.
About you
- 2-4 years' experience in digital marketing, having managed your own ad budget (not just executed someone else’s plan).
- Solid, hands-on experience in both paid acquisition and SEO.
- Comfortable working off clear goals with light direction, rather than a detailed task list.
- Strong analytical skills and comfort with tracking/reporting tools.
- Proficiency in English (spoken and written); additional languages are a plus.
Nice to have
- Experience in travel or e-commerce.
Why tuktukrental.com?
At tuktukrental.com, we’re not just about renting tuktuks—we’re about creating unforgettable experiences while making the world a better place. Our team is passionate, fun, and dedicated to positively impacting both travellers and local communities.
Ready to apply?
If you’ve made it this far, we think there’s a good chance you’re our kind of person. Here’s the deal—we’re all about diversity, equity and inclusion. We believe a variety of perspectives makes us stronger. Even if you don’t check every box, we’d still love to hear from you. Introduce yourself, and let’s see how you can bring your unique flair to our team.
