Senior Manager - Digital & Performance Marketing
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Senior Manager
Digital & Performance Marketing
Union Resorts (Pvt) Ltd | Hospitality Division | Maharagama, Sri Lanka, with regular travel to our properties | Full-time
About the role
We own and manage a group of properties, including Blue Water, Water Garden Sigiriya and Glenross Living, and we want to grow demand and bookings across all three. We are hiring one Senior Manager to own performance marketing, digital marketing and digital strategy across every property: paid media, website content and SEO, social, CRM and reporting. You report to the Head of Sales and Marketing, work with each property's general manager and sales team, and lead any agencies and freelancers we use.
What you will own
Performance marketing
- Plan, run and optimize paid media across Meta, Google (Search, Performance Max), YouTube and other paid channels
- Own budgets by property and season; manage ROAS, cost per booking and cost per enquiry
- Build always-on remarketing, dynamic and offer-led campaigns around occupancy gaps, packages, events and peak periods
- Keep tracking trustworthy: GA4, Meta pixel and Conversions API, Google tag, and conversion events, working with the booking engine team to keep them firing
Digital marketing and content
- Own each property's website content, landing pages and Google Business Profile: offers, messaging, speed and mobile experience
- Lead SEO and content: destination pages, room and experience pages, local and AI-search visibility
- Direct social media and influencer strategy, working with in-house or agency creative teams
- Run email and WhatsApp CRM for past guests, repeat stays and loyalty
Strategy, people and reporting
- Set the group digital strategy and annual plan: channel mix, targets, budgets and calendars per property
- Work with revenue management and GMs so campaigns follow demand, rate strategy and inventory
- Manage agencies, freelancers and a small team; set briefs, standards and review rhythms
- Deliver a weekly dashboard and a monthly review by property: bookings, revenue, ROAS, cost per booking, conversion and web traffic
Skills and experience required
- 4+ years in digital or performance marketing, with at least 2 in hospitality, travel or another booking-led business, and 1+ years leading people or agencies
- Proven record growing bookings and enquiries through paid and digital channels, with figures you can show (ROAS, cost per booking, revenue)
- Expert in Meta Ads and Google Ads, including Performance Max; hands-on with real monthly budgets across several properties
- Strong in GA4, Google Tag Manager, Meta Events Manager and Conversions API; able to audit tracking across website, ads and CRM
- Working knowledge of hotel tech such as PMS and guest CRM; Oracle OPERA or similar is a plus
- Solid grounding in SEO, local search and content; comfortable working with email, WhatsApp and CRM automation
- Analytical and commercial: builds dashboards, reads a P&L line for marketing spend, and ties campaigns to occupancy and ADR
- Clear strategic thinker who can also execute; excellent written English; able to travel between properties
- Advantages: Looks for a multi-disciplinary appetite; experience with resort or boutique hotels, degree or diploma in marketing, hospitality or business
How success is measured
- Area: Bookings and revenue — What good looks like: Marketing-attributed bookings and revenue rising each quarter against targets set per property in the first 60 days
- Paid media — ROAS and cost per booking at or better than agreed targets, with spend following occupancy and season
- Website — Higher website conversion rate, with mobile experience as the priority
- Tracking and data — Clean, audited tracking across website, ads and CRM within 30 days
- Reporting — Weekly dashboard every Monday and a monthly review by property
What we offer
- Group-wide ownership of digital growth across three properties
- Competitive salary plus a performance-linked incentive tied to booking and revenue targets
- Direct access to the founder and leadership; fast decisions
- A real media budget, a modern hotel tech stack, and the freedom to test and scale
How to apply
Email your CV, a short note on your hotel or travel marketing results, and one campaign or channel you grew to [email protected] with the subject line 'Senior Manager – Digital & Performance Marketing'. Shortlisted candidates will complete a short practical task: a 90-day plan to lift bookings for one of our properties.
