Job Description
Manager - Modern Trade
(Assistant Manager Grade)
We are one of the world’s largest manufacturers and distributors of confectionery products, candies and chewing gums in more than 150 countries & employing over 17,000 people worldwide.
Our brands Mentos, Center Fresh, Chupa Chups, Alpenliebe, etc., gratify, refresh and inspire consumers of all ages around the globe. Perfetti Van Melle Lanka is certified as Great Place To Work in the confectionery manufacturing domain. Our state-of-the-art production facility is situated in Seeduwa and the corporate office is at Rajagiriya.
We are in search of a dynamic individual to join our team for the role of Manager - Modern Trade.
Responsibilities
- Develop and execute sales strategies for key accounts across Modern Trade, HORECA and Institutional channels to drive revenue, volume, profitability and market share.
- Build and maintain strong relationships with key customers and negotiate Terms of Trade (TOT), product visibility, merchandising, promotions and in-store activations.
- Ensure optimum product availability, appropriate SKU assortment and stock levels across key accounts while minimizing stock-outs and maximizing sales opportunities.
- Monitor account performance, market share, promotional effectiveness and new product launches, and implement timely corrective actions to achieve business objectives.
- Ensure timely sales documentation, SAP/SFA reporting, purchase orders and collection of receivables from key accounts in line with agreed terms.
- Lead and develop the merchandising/sales team while coordinating closely with Supply Chain, Trade Marketing, Marketing, Finance and other internal stakeholders.
Requirements
- A HND or Bachelor’s Degree in Sales / Marketing or a related discipline.
- Minimum 5 years of progressive experience in an FMCG environment, preferably with exposure to Key Accounts, Modern Trade, Sales and Marketing.
- Strong selling, negotiation and customer relationship management skills with the ability to manage key commercial accounts effectively.
- Sound knowledge of category management, planogramming, shopper insights and sales performance analysis, with good IT and analytical skills.
- Strong leadership, people management, communication and interpersonal skills, with the ability to collaborate effectively across functions.
Email - [email protected]
Director - Human Resources
Perfetti Van Melle Lanka (Private) Limited No.785/1, Colombo - Negombo Main Road, Liyanagemulla, Seeduwa.
