Job Description
Fuel your Passion for brands: ICL Brands is looking for
Brand Managers
Capitol Mar Group
Capital Maharaja Group is a multifaceted Group, comprising companies in the Industrial, Media and Service Sectors, and is one of the largest private conglomerates in Sri Lanka. We provide a challenging environment to work and learn with the best people in the business and state-of-the-art production technologies, SAP and Best Practices in Quality Assurance. We're committed to service excellence and principles of Good Governance.
ICL Brands (Private) Limited is in the sphere of manufacturing and marketing a wide range of personal care products. ICL Brands is a market leader in sanitary napkins, other feminine hygiene products, and male and female grooming products, including colognes, aftershaves, hair gels and creams, shaving cream and foam, deodorants, talcum powder, and other creams. The company also leads the adult diaper market in Sri Lanka and offers a range of baby care products. It also markets tea and coffee, as well as Ayurveda products such as cough syrup and hair oil.
Step into the role of a Brand Manager and propel your marketing career forward! We're looking for a creative and driven individual to develop and execute innovative marketing strategies that enhance our brand and product presence. This role is perfect for someone with a strong marketing background, excellent communication skills, and a passion for leadership.
If you have what it takes, join us and make a significant impact in a dynamic industry!
Responsibilities:
- Plan and execute marketing strategies of the assigned product portfolio to grow brand/product, topline, bottom line and market share.
- Plan and execute ATL & BTL activities such as brand thematic campaigns, tactical campaigns, consumer promotions, brand events and trade activities.
- ⚫ Liaise with advertising agency/media partners in delivering activities of the brand on time in full.
- Work with trade channels on consumer and trade activities to ensure business growth. ⚫ Monitor and review the marketing budget for the assigned portfolio.
- ⚫ Understanding Brand P&L to derive strategies and actions to drive brand profitability.
- Plan and execute innovation plans for the brand liaising with the key stakeholders both internally and externally.
- Liaise with digital agencies to plan and execute social media campaigns to achieve set KPIs.
- Collect competitive intelligence, consumer insights, and overall market/economic trends and perform in-depth analysis of the implications of these insights to construct plans
Requirements:
- Possess a degree in Marketing or Business Administration. Professional Qualifications would be an added advantage.
- Min. 2-3 years experience in a marketing/ communications role.
- Experience in the FMCG industry would be an advantage.
- Possess strong communication skills in both English and Sinhalese languages. Tamil proficiency is an advantage.
- Proactive, result-driven, analytical, and possess effective communication and interpersonal skills.
- Possess leadership skills and ability to work under pressure to meet deadlines.
- Proficiency in Microsoft Word, Excel and PowerPoint.
Please apply through the Careers Portal at www.cmg.lk or send your resume together with contact details of two non-related referees with the post applied for stated in the subject column of the e-mail, within 10 days to
The Courage to be Different
General Manager - Group Human Resources, Capital Maharaja Group
Email: [email protected] | Web: www.cmg.lk
BRANDS (PVT) LTD.
