Job Description
ASSISTANT BRAND MANAGER
As an Assistant Brand Manager, you will implement plans and initiatives to drive brand equity of the products under your purview. You will also be responsible for conducting market research activities to forecast emerging market needs and take required proactive measures. An Assistant Brand Manager is expected to do the following.
Key Responsibilities:
- Formulate strategic marketing plans to create brand awareness and improve sales
- Plan and execute product launches.
- Analyze sales and inventory data for management review and recommend action plans.
- Responsible for achieving the merchandising objectives of the brand.
- Review sales performance and implement appropriate strategies to continue sales growth.
- Handle customer feedback and correspond with related parties on brand concerns.
- Building trade relationship with regular market visits.
- Scout market for viable distribution, monitor performance and recommend improvements.
- Conceptualize, implement and evaluate marketing activities.
- Coordinate with Ad/PR agencies for brand communication and monitor effectiveness.
- Prepare brand presentation materials and enthusiastically conduct orientations.
Applicants’ Profile:
- Should possess a Degree in Marketing / CIM / SLIM full or part qualification.
- Minimum of 2 years’ experience in a similar role preferably attached to FMCG company.
- Creative and Proactive mindset.
- Experience in handling digital marketing and social media channels.
- Preference will be given for candidates with Baby care category exposure.
- Strong Presentation & Demonstration skills.
- Willingness to travel and be in field when required.
- Be innovative and creative.
Apply with a detailed resume including contact information of two non-related referees within 07 days of this advertisement. Please indicate the position applied in the subject line of the e-mail.
The Head of Human Resources:
Darley Butler & Co. Ltd
No 98, Sri Sangaraja Mw. Colombo 10
[email protected]
