Digital Marketing Manager
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
MANAGER DIGITAL MARKETING
This leadership role will involve overseeing the creation, execution, and optimization of social media campaigns, driving brand engagement, and maintaining a strong, consistent online presence.
Key Responsibilities
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Strategy Development
- Develop and execute a comprehensive social media strategy aligned with the company’s overall marketing goals.
- Identify emerging trends and opportunities in social media and digital marketing, adjusting strategies accordingly.
- Create a long-term social media roadmap to build and expand brand presence across multiple platforms.
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Team Leadership and Collaboration
- Lead, mentor, and manage the social media team, including content creators, community managers, and analysts.
- Foster a creative, innovative, and data-driven environment to push the boundaries of social media engagement.
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Content and Campaign Management
- Oversee the creation and execution of engaging content (images, videos, blogs, stories, etc.) tailored to each social platform.
- Plan and manage paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn, etc.) with a focus on ROI and lead generation.
- Ensure content is on-brand, reflects the company’s voice, and engages target audiences effectively.
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Analytics and Performance Tracking
- Monitor, measure, and report on social media performance using analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social, etc.).
- Track KPIs such as engagement, reach, traffic, and conversion, making data-driven decisions to optimize campaigns.
- Regularly review social media metrics and adjust strategies to improve engagement, growth, and conversion rates.
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Community Engagement
- Address customer inquiries and manage brand reputation on social channels by responding promptly to feedback, both positive and negative.
- Collaborate with influencers, partners, and brand ambassadors to amplify social media presence.
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Brand Advocacy
- Maintain a consistent brand voice across all social platforms.
- Act as a key advocate for the company’s social media presence, ensuring alignment with brand values and goals.
- Develop and lead initiatives to enhance brand awareness and reputation through social media.
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Stay Ahead of Trends
- Continuously research and keep up-to-date with the latest trends, tools, and best practices in social media marketing.
- Experiment with new social media features and platforms to drive innovation and engagement.
Qualifications
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent work experience).
- 7+ years of experience in social media marketing, with at least 3-5 years in a leadership role.
- Proven track record of successfully developing and executing social media strategies across major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Strong understanding of analytics, social media management tools, and content management systems.
- Excellent written and verbal communication skills with the ability to craft compelling content and messaging.
- Strong leadership and team management skills.
- Ability to think strategically, creatively, and analytically.
- Experience with paid social media advertising and budget management.
- Passion for staying ahead of industry trends and evolving digital marketing practices.
Please forward your CV with a recently taken passport-size photograph with two non-related references within 10 days of this advertisement to [email protected]
