Heade of Sales - General Trade

Sales / Marketing / Business Development / Merchandising

About the Employer

Job Description

Head of Sales - General Trade

Delmege Group, a leading diversified conglomerate in Sri Lanka, renowned for our enduring legacy and commitment to quality. With a presence spanning over a century, we continue to shape industries and deliver excellence across the nation. To steer our General Trade Sales Division at our FMCG cluster to new heights, we are seeking a dynamic and visionary leader for the position of Head of Sales – General Trade.

Key Responsibilities:

  • Develop and execute strategic sales plans to achieve revenue and profitability targets for the General Trade channel.
  • Build and lead a high-performing sales team by fostering a culture of collaboration, accountability, and continuous development.
  • Identify and capitalize on market opportunities, ensuring alignment with corporate goals.
  • Strengthening relationships with key distributors and retail partners to expand market presence.
  • Monitor and analyze sales performance metrics, providing actionable insights to drive growth.
  • Ensure effective territory management and optimal utilization of resources.
  • Collaborate with marketing teams to drive brand visibility and promotional initiatives.

Ideal Candidate Should Possess:

  • A proven track record of 10+ years in sales, with a significant portion in the FMCG or General Trade sector.
  • At least 5 years' experience in a leadership role, managing large teams and multiple territories.
  • A degree or professional qualification in Sales, Business Administration, Marketing, or a related field (an MBA is highly desirable).
  • Strong analytical skills with the ability to interpret sales data and market trends.
  • Excellent communication, negotiation, and interpersonal skills.
  • Demonstrated ability to adapt to a fast-paced and competitive business environment.

An attractive remuneration package with perquisites awaits the right candidate.

Please send your CV with the names and addresses of two non-related referees to [email protected] with the post applied marked clearly in the subject line to reach us within 10 days of this advertisement.

DELMEGE FORSYTH & COMPANY LIMITED,
No. 101, Vinayalankara Mawatha, Colombo 10.