Director Sales & Trade Marketing
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
DIRECTOR SALES & TRADE MARKETING (COLOMBO)
FOR OUR CLIENT!
KEY RESPONSIBILITIES
- Provide strong insights on strategic & annual planning, and growth opportunities considering both long-term and mid-term plans
- Work closely with the marketing team on the integrated commercial plan
- Initiate a strong Route to Consumer (RtC) to ensure distributor/partner management, channel strategy development, and investment in the priority channels
- Identify optimal solutions to simplify existing capability
- Lead in identifying digitization, and digital transformation opportunities to enhance commercial competitiveness and maximize RTC opportunities in line with SP and AP
- Build capability to improve value share in the category while acting as the catalyst in embedding revenue management best practices
- Embed channel focus via dedicated sales structures and use global customer centricity framework to win with customers in a highly regulated market
CANDIDATE PROFILE
- Degree or MBA
- 10 to 12 years of commercial experience having worked in Sales and Trade marketing functions
- Experience of different FMCG companies. Strong commercial acumen English language essential
- Fluent in English & Sinhala (Tamil would be an added advantage)
- Knowledge on highly regulated market advertising, promotions and logistics
- Expertise and proven track records of revenue generation
0704 444 061
0112 869 264
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