Digital Marketing Executive
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
DIGITAL MARKETING EXECUTIVE
WHAT YOU WILL BE OVERLOOKING
- Plan, execute, and manage paid digital campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook & Instagram), and other key platforms.
- Build full-funnel strategies to attract, engage, and convert customers, both locally and internationally.
- Work closely with creative teams to guide the development of ad creatives that drive clicks, engagement, and conversions.
- Analyze campaign performance using Google Analytics, Google Ads Manager and Meta Business Suite, providing clear reporting and insights to senior management.
- Set up tracking using Google Tag Manager and Meta Conversion API where applicable, ensuring all conversion points are accurately measured.
- Create and maintain dynamic dashboards that track KPIs and share performance updates with directors and property teams.
- Optimize campaigns through A/B testing, audience segmentation, retargeting strategies, and ongoing budget management.
- Collaborate with Financial Analysts and Business Analysts to ensure campaign KPIs align with broader revenue and occupancy goals.
- Stay up-to-date on the latest digital marketing trends, platform changes, and best practices, suggesting new ideas and tactics to improve campaign performance.
WHAT WE ARE LOOKING FOR
- Bachelor’s Degree or Professional Qualification in Marketing, Business, Communications, or a related field.
- 3+ years of hands-on experience managing paid digital campaigns (hospitality or travel industry experience is a plus).
- Strong understanding of paid search (PPC), display advertising, social media advertising, and campaign optimization.
- Proficient in using Google Ads, Meta Business Suite, GA4 and Google Tag Manager.
- Good understanding of hospitality seasonality, booking cycles, and traveler behavior.
- Strong analytical skills — ability to interpret data, identify trends, and make data-driven decisions.
- Experience presenting reports and campaign insights to non-technical leadership audiences.
- Ability to prioritize, manage multiple projects, and meet deadlines in a fast-paced environment.
