Assistant Manager | Marketing | Union Place
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Who Are We?
Boasting a rich heritage of more than 75 years in the Automotive industry, Associated Motorways (Pvt) Ltd. (AMW) are the authorized agents for vehicle brands such as Nissan, Suzuki, Renault, Yamaha and New Holland tractors, supported by AMW Capital Leasing & Finance. The company is also a major manufacturer and exporter of industrial tyres since its inception. AMW is also the exclusive distributor of Castrol Lubricants represented by a strong dealer network, island wide. The company is a fully owned subsidiary of the Al-Futtaim Group, U.A.E.
Overview of the role
The Assistant Manager – Marketing will be responsible for developing and executing integrated marketing campaigns to enhance brand awareness, drive customer engagement, and increase sales of our Aftersales services, CNH & Parts business. You will manage both traditional and digital marketing channels, ensuring consistency in brand messaging and customer experience across all workshops.
What You Will Do
- Develop and execute integrated marketing campaigns for Aftersales services, CNH brand sales & parts business utilizing both traditional and digital channels to generate leads and convert sales.
- Manage and update websites and social media platforms, ensuring consistency with brand guidelines and creating engaging content.
- Conduct market research and analyze data to identify target audiences and inform marketing strategies.
- Coordinate promotional activities, events, and interviews to enhance brand visibility and customer engagement.
- Track and analyze marketing performance, optimizing campaigns for maximum reach and effectiveness.
- Build and maintain relationships with key stakeholders and partners to support business development efforts.
- Oversee the production and performance of multimedia content, ensuring high quality and alignment with brand standards.
- Monitor budgets and ensure efficient allocation of resources for marketing initiatives.
What equips you for the role
- A bachelor’s degree in Marketing Management, Business Administration, or a related field. A master’s degree or full/part qualification in SLIM or CIM are a plus.
- Proven 4 years’ experience in marketing, preferably within the automotive industry or a related field. Experience in Aftersales marketing is highly desirable.
Required skills to be successful
- Strong knowledge of both traditional and digital marketing channels, with a track record of developing and executing successful marketing campaigns.
- Ability to track and analyze marketing performance metrics, using data to optimize campaigns and drive decision-making.
- Experience in managing brand consistency and visual identity across multiple touchpoints.
- Excellent written and verbal communication skills, with the ability to create compelling content and present ideas effectively.
- Strong organizational and project management skills, with the ability to coordinate multiple initiatives and meet deadlines.
- Proficiency in using marketing tools and platforms, including CRM systems, social media management tools, and analytics software.
If you fit the role above, please send your CV to [email protected] within 14 days of this advertisement.
