Senior Executive - Brand Activations
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
About Us
JXG (Janashakthi Group) is Sri Lanka’s emerging financial conglomerate with a strong presence in insurance, finance, and investment banking. Its core entities include First Capital Holdings PLC, Janashakthi Insurance PLC, Orient Finance PLC, and the Janashakthi Foundation. The ‘X’ in its name symbolizes opportunity, expansion, and exponential growth. Guided by the slogan “Stronger Together, Stronger Than Ever,” JXG embodies unity, innovation, and a bold vision for the future.
Join us for a rewarding career with endless opportunities for career development and personal growth.
Senior Executive - Brand Activations
Job Responsibilities
- Develop and implement brand activation strategies to boost awareness, market share, and business performance.
- Collaborate with creative teams and agencies to create impactful promotional content and campaigns.
- Plan and execute marketing campaigns to drive growth and customer engagement.
- Manage events, sponsorships, on-ground activations, and branding efforts for effective execution and ROI.
- Monitor industry trends and digital innovations to enhance campaign effectiveness.
Person Specifications
- Bachelor's degree or Higher Diploma in Marketing, Business Administration, or a related field (fully or partially completed).
- CIM or SLIM professional qualification is a plus.
- 2–3 years of experience in brand activations, event management.
- Strong communication, interpersonal skills and proficiency in Microsoft Office tools.
- Solid project management abilities with a track record of handling multiple tasks, deadlines, and field activities independently.
Please click on the advertisement to submit your application.
