Marketing Manager (Full Time)
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
LOCATION - BIYAGAMA
MARKETING MANAGER
TIKIRI TOYS (FULL-TIME)
At Tikiri Toys, we create beautifully crafted, eco-friendly, and safe toys for babies and toddlers. Our commitment to sustainability and ethical production has made us a trusted brand among parents worldwide.
We’re looking for someone with a data-driven mindset, strong storytelling skills, and a passion for toys and early childhood development!
What We’re Looking For
- 3+ years of experience in marketing, digital strategy, or eCommerce (preferably in the toy, baby, or consumer goods industry).
- Strong understanding of competitor analysis, market research, and brand positioning.
- Experience in influencer marketing, PR, and partnership campaigns.
- Familiarity with Shopify, email marketing (Klaviyo), and content marketing strategies.
- Knowledge of SEO, organic growth strategies, and social media marketing with basic understanding of conversion rate optimization (CRO) and website performance tracking.
- Experience in managing a Shopify store (product updates, minor theme edits, and SEO best practices).
- Familiarity with such analytics tools as Meta Insights, TikTok Analytics, Google Analytics, Shopify Analytics etc.
- Strong project management and leadership skills.
Key Responsibilities:
- Develop and execute marketing strategy, consistent brand messaging across social media, website, email, PR, and partnerships to establish Tikiri Toys as a top sustainable baby toy brand.
- Plan and oversee product launches, seasonal campaigns, and influencer collaborations while identifying industry trends and consumer insights to refine our marketing efforts.
- Conduct competitor analysis, identify market gaps and opportunities to improve the positioning of Tikiri Toys within the market.
- Conducting research on consumer behavior, buying patterns and using data to continuously optimize campaigns and messaging.
- Build relationships through partnerships, ambassador/affiliate program, collaborations to increase brand reach.
- Monitor social media engagement and optimize content based on performance while aligning the content with brand messaging and storytelling initiatives.
- Build customer retention strategies and work with the Content Creator to develop and execute email and SMS marketing campaigns via Klaviyo or a similar platform.
- Tracking and optimizing automation flows for cart abandonment, new customers, product recommendations and customer lifetime value (LTV).
- Track and monitor marketing performance, brand awareness, engagement rates, website traffic, conversion rates, Google Analytics, Shopify Analytics, and social media insights to guide strategy.
- Manage and update the Tikiri Toys Shopify store, ensuring product listings, descriptions, and images are up-to-date while optimizing product pages for SEO, conversions, and a seamless customer experience.
How to Apply
If you're excited about this opportunity and have the experience we’re looking for, we’d love to hear from you!
Please E Mail your CV to [email protected] on or before 20th May 2025.
