Assistant Manager - Marketing Communications
Sales / Marketing / Business Development / Merchandising
About the Employer
Job Description
Vacancy for Assistant Manager - Marketing Communications
We at LAUGFS Holdings Limited are a trusted and well-loved home-grown enterprise, and one of Sri Lanka's largest diversified business conglomerates. Founded in 1995, LAUGFS has grown to encompass 20 companies locally and internationally, establishing a strong presence as a leader and pioneer in the power and energy, retail, industrial, services, leisure, and logistics sectors.
The Assistant Manager - Marketing Communications is responsible for developing and executing integrated marketing communications to enhance brand awareness and drive engagement, with a special focus on ATL & Digital Marketing for the organisation’s automotive brands: LAUGFS Lubricants, LAUGFS Car Care, and LAUGFS Eco Sri.
Key Responsibilities
- ATL & Digital Marketing
- Develop and manage integrated campaigns across TV, radio, print, social media, email, SEO/SEM, and digital paid media.
- Track performance metrics and optimize campaigns to maximize ROI.
- Agency & Designer Collaboration
- Coordinate with creative and digital agencies to ensure quality output.
- Work closely with in-house multimedia designers for cohesive branding and content.
- Outdoor & Trade Marketing
- Oversee artwork development for outdoor branding and trade marketing, maintaining consistency in brand messaging and visual identity.
- Public Relations
- Collaborate with the corporate communications team to align PR initiatives with brand strategy.
- Support the creation of press releases, media kits, and reputation management materials.
- Campaign Management
- Lead campaigns from conception to execution, ensuring timely delivery and budget alignment.
- Analyse campaign outcomes and provide strategic recommendations.
Candidate Profile
- A Bachelor’s Degree in Marketing, Communications, Business Management, or a related field (CIM/SLIM qualifications will be an added advantage).
- Minimum of 4 years’ experience in marketing communications, with hands-on exposure to both ATL and digital platforms.
- Strong understanding of paid digital media planning and campaign management.
- Proficiency in using digital marketing tools such as Google Ads, Meta Business Suite, and email marketing platforms will be an added advantage.
- Excellent written and verbal communication skills.
- Strong project management skills and the ability to multitask under tight deadlines.
- Experience in managing creative agencies and cross-functional teams.
- A keen eye for visual design and consistency in branding.
- Analytical mindset with experience in campaign performance tracking and reporting.
Please forward your resume to [email protected] within 10 working days of this notice, mentioning the position applied for in the subject line.
